kelleymcdougall

In today’s digital landscape, capturing high-quality leads is essential to driving pipeline and revenue. Adobe Dynamic Chat empowers businesses to engage website visitors through automated dialogues or live chat, while adding Conversation Scoring ensures your team focuses on the most promising prosp...

Maintaining a clean and accurate email list is critical to maintain both a positive sending reputation and increased email deliverability in Marketo Engage. Adhering to best practices for list hygiene can significantly impact your ability to reach your target audience's inbox and avoid issues like h...

A common challenge email marketers and MOPs teams encounter is managing inactive and unengaged records within their database. Emailing inactive records can have negative impact on sender reputation, inbox placement, email performance and ROI. By identifying when records become inactive, you can easi...

Announcing a brand-new resource for Adobe Marketo Engage Customers called the Marketo Engage Program Reference Library developed by Adobe Product team in conjunction with Adobe Professional Services. The Marketo Program Reference Library is an update to the Marketo Program Library from which you may...

As a former lead digital strategist and MOPs team member, one of the things that kept me up at night was quantifying operational efficiencies. Sure, I could tell you the CPL of my Summer Product Marketing Campaign and even tell you about the ROI on that particular ad we placed in the Industry Trade ...