Maintaining a clean and accurate email list is critical to maintain both a positive sending reputation and increased email deliverability in Marketo Engage. Adhering to best practi...
A common challenge email marketers and MOPs teams encounter is managing inactive and unengaged records within their database. Emailing inactive records can have negative impact on ...
Announcing a brand-new resource for Adobe Marketo Engage Customers called the Marketo Engage Program Reference Library developed by Adobe Product team in conjunction with Adobe Pro...
As a former lead digital strategist and MOPs team member, one of the things that kept me up at night was quantifying operational efficiencies. Sure, I could tell you the CPL of my ...