Level 10
Joined the community 05-02-2015
Level 10
Seattle, WA
Founder
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You have to be creative about how you use it.For automated emails, I usually chunk it down into a few pieces, and lead dynamism isn't included in the program token areas.Example:"H...
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Not yet! But there is a feature being worked on (with an unknown release date) nicknamed "Munchtions" which will do this kind of date math.That kind of thing (with a static expirat...
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Yes! You'll need to have the unsubscribe link coded into a ".mktEditable" div at the bottom of your email template. You can then create a few different snippets with your separate ...
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You'll have to activate the smart campaigns before they're available in the drop-down. Basically, you have to build it backwards from the final campaigns.
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Thanks for the mention, Justin! Yes, you can set up that monster program I wrote about for batch behavioral scoring. Useful for retaining some information, especially if you think ...
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Using Marketo Tokens to create more scalable, dynamic contentProgram tokens are the best! Those are the the tokens that start with “my.” and they’re specific to Marketo programs an...
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Yes! Use programs that have an Exclusion program status, and use programs instead of emails in the streams. Major use case is for when people download content and your lead nurture...
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Also, if you want to headhunt, check out previous Gigaom developers who are recently seeking work. They had an enterprise-integration between WordPress and Marketo.
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You can use a text token because it won't have additional formatting in it (as opposed to a rich text token, which puts other formatting in place). So in this case you can put a pr...
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Having tokens processed in a smart list—nope. Tried it many times. 🙂If you go more into your use case specifically, other Marketo users on the Community will gladly chime in on al...
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