Level 10
Joined the community 05-02-2015
Level 10
Seattle, WA
Founder
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Hey Carlos,I like to structure nurture (pre-opportunity nurture, at least), based on buying stage. Starting with a Discovery Track engagement program to accrue some more informatio...
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Oooph. That'll be every known lead in your database who was created more than 24 hours ago. That's a lot of email alerts.
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I'm assuming that's the actual URL in the token, so you can do this: <a href="{{member.webinar url}}">Webinar Link Description</a>That's the HTML itself. In the WYSIWYG editor, I b...
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The answer is in the lead's Activity Log. If you scour through the there, you'll see the system trigger that made it happen. It might be some reason that's totally unrelated to thi...
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2021
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I did a talk on this at Marketo Summit 2014, called "How to Take Intelligent Lead Nurturing to the Next Level."This goes through the individual engagement program setup. I use Ema...
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(Here's a lead source guide Sanford was referring to: Marketo Lead Source Guide)When you're pointing ads at your homepage (which I never do—make a landing page with more value for ...
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Hey Sherin:There are a many benefits of keeping local assets within Marketing Activity programs—here are a few:You can create program templates that contain all the right assets fo...
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There are actually a few different ways!Here's one: adding program tokens as <body> classes.CSS and important styles!In your template, you can put program tokens on the body class....
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Hey Kristin, two options for creating 301 redirects in landing pages:First Option:When you change a landing page's URL, you have the option of removing the old URL or redirecting t...
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You're right, Sara, "has opportunity" is a filter determined by contacts who are attached directly to an opportunity within the CRM. It relies on your salespeople to attach the con...
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