Edward_Unthank_

Hey Carlos,I like to structure nurture (pre-opportunity nurture, at least), based on buying stage. Starting with a Discovery Track engagement program to accrue some more information about your prospects via watching their activity, page visits, email clicks, etc. This is a very demand generation and...

Oooph. That'll be every known lead in your database who was created more than 24 hours ago. That's a lot of email alerts.

I'm assuming that's the actual URL in the token, so you can do this: Webinar Link DescriptionThat's the HTML itself. In the WYSIWYG editor, I believe you can select the text you want to be the description, hit CTRL+K (or CMD+K on Mac) and then put the {{member.webinar url}} as the actual link. That ...

The answer is in the lead's Activity Log. If you scour through the there, you'll see the system trigger that made it happen. It might be some reason that's totally unrelated to this, some smart campaign or flow step elsewhere that you didn't expect. (Multiple triggers are always "Any," so if someone...

I did a talk on this at Marketo Summit 2014, called "How to Take Intelligent Lead Nurturing to the Next Level​."This goes through the individual engagement program setup. I use Email Cast programs within the engagement program so that you can skip casts more appropriately in order to maximize your e...

(Here's a lead source guide Sanford was referring to: Marketo Lead Source Guide)When you're pointing ads at your homepage (which I never do—make a landing page with more value for the user and which captures lead information with a specific call-to-action related to the query!), if your inbound link...

Hey Sherin:There are a many benefits of keeping local assets within Marketing Activity programs—here are a few:You can create program templates that contain all the right assets for certain types of programs (Content, Online Advertising, Email Blast, Lead Nurture Cast, List Purchase, etc.).You can u...

There are actually a few different ways!Here's one: adding program tokens as classes.CSS and important styles!In your template, you can put program tokens on the body class. If these aren't defined, they don't render to anything on the page. They're great backups for situations just like the one yo...

Hey Kristin, two options for creating 301 redirects in landing pages:First Option:When you change a landing page's URL, you have the option of removing the old URL or redirecting the old URL to the new one. That's when you're just changing the URL on an existing landing page and not deleting it.Seco...

You're right, Sara, "has opportunity" is a filter determined by contacts who are attached directly to an opportunity within the CRM. It relies on your salespeople to attach the contacts to the opportunity unless you have workflows set up to do this automatically.Edward