Edward_Unthank_

Hey Raymond,You'll be able to do this with a Partition Sorting program, which runs through the logic and then through a flow step moves leads to different partitions.As part of your Lifecycle Processing program, which would sort people as they come into your system, you would create smart campaigns ...

I have a few opinions about this!Behavior Score. I think of this as a "likelihood to have a positive conversation with sales" measurement. The higher the score, the more likely a lead is to have a positive conversation with a salesperson. This only goes up, and has the normal behavior score treatmen...

A few ways you can do this.You can add a choice in the flow step, you have two choices: if score is greater than or equal to 0, change score, else do nothing.You can set a nightly or weekly scheduled batch campaign to run on people whose scores are below 0 and change those scores back to zero.You ca...

Not yet! But there is a feature being worked on (with an unknown release date) nicknamed "Munchtions" which will do this kind of date math.That kind of thing (with a static expiration date not frequently updated) would be best covered with product integration writing dates to Marketo lead fields. So...

Yes! You'll need to have the unsubscribe link coded into a ".mktEditable" div at the bottom of your email template. You can then create a few different snippets with your separate topical unsubscribe links.Then on the individual emails, you can replace that unsubscribe div with a snippet that's spec...

You'll have to activate the smart campaigns before they're available in the drop-down. Basically, you have to build it backwards from the final campaigns.

Thanks for the mention, Justin! Yes, you can set up that monster program I wrote about for batch behavioral scoring. Useful for retaining some information, especially if you think you might revamp your scoring more than once in a year. That can be helpful for kind of rapid-fire testing what your sco...

Yes! Use programs that have an Exclusion program status, and use programs instead of emails in the streams. Major use case is for when people download content and your lead nurture promotes pieces of content—you don't want to promote a piece of content they've already downloaded, so you want to skip...

Also, if you want to headhunt, check out previous Gigaom developers who are recently seeking work. They had an enterprise-integration between WordPress and Marketo.

You can use a text token because it won't have additional formatting in it (as opposed to a rich text token, which puts other formatting in place). So in this case you can put a program text token with Dreampage = etumos.com. More info on the types of tokens can be found here.Best,Edward Unthank | F...