Edward_Unthank_

Re: Possible Ways Duplicate Leads/Contacts Can Be Created

by Edward_Unthank_ 01-26-2015

Hey Evan, I'm going to rattle off a few, and hopefully other people can chime in as well as I'm sure I don't have them all in my head.Creating a duplicate manually/through API in Salesforce and it syncs over. Doesn't dedupe through Marketo, so retains the dupe.Manually creating a lead in Marketo wit...

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Re: Create email content in Apex in Salesforce, but send through Marke...

by Edward_Unthank_ 01-26-2015

Hey Scott!A few complications here, but not dealbreakers:Multiple recipients on the same email (i.e., CCing) isn't possible through Marketo. Native attachments in Marketo aren't possible. The way you'd be able to edit Marketo emails is through editing program tokens (that example link) or lead token...

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Re: How do I create subscription emails for all leads that came in thr...

by Edward_Unthank_ 01-26-2015

Hey Christine, unfortunately SFDC campaigns is right. If you have a non-large Marketo database (100k known records or less), I would usually recommend syncing all programs to SFDC campaigns, because SFDC offers some better easy-to-use reporting options, including multitouch attribution. If you're lo...

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Re: We need to be able to analyze our PPC leads' quality based on the ...

by Edward_Unthank_ 01-26-2015

Out of the box, not reliably. If you're doing explicit campaign tagging, you can have five hidden fields on your forms, each capturing a UTM parameter. Minimum viable product is to have them caught from the URL string, and then better version is URL string->cookie->hidden fields. Then you'll have th...

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