Re: scoring fields.Native scoring fields (e.g., Lead Score) will be additive, but custom SFDC fields for scoring (even after being changed to "score" type in Marketo) are treated l...
Exactly what Scott said! We don't usually hide the preview line, but gray it out a little bit and make it hierarchically-less important. Lots of companies are doing it, so once you...
Another way you can do this is by changing the offer and the language of the offer on the landing page. From "Fill out this form to get a free book!" to "The first 1,000 people who...
I've concatenated values of multiple non-Marketo form fields, then passed the resulting JSON object as a value to an SFDC field through a REST API Create/Update lead call. What's y...
Hey Paul:Some moving pieces here, especially when you're looking to combine progressive profiling with conditional visibility. If a field is both conditionally visible and progress...
Hey Christina:Taking Marketo's Email Performance report and then doing some work in Excel is going to be the easiest (and relatively unpainful, actually).Here are some steps:
Creat...
Hey Carolyn:If you have a one-to-one sync between the two systems, you should look into why they're not being synced over to address the source of the problem.If you're syncing lea...
If you were looking to instill some mutual-visibility and mutual-accountability, you could have a lead token or program token with the recipients' names concatenated. That'd give y...
Hey Chon,I think this isn't possible unless you can finagle a hand-shake deal with Marketo support.The integration between Marketo and a CRM (Dynamics or SFDC) watches for custom C...