Edward_Unthank_

Re: scoring fields.Native scoring fields (e.g., Lead Score) will be additive, but custom SFDC fields for scoring (even after being changed to "score" type in Marketo) are treated like integers and will be merged (and overwritten) like normal integer fields. So if you have hefty custom behavior scori...

Exactly what Scott said! We don't usually hide the preview line, but gray it out a little bit and make it hierarchically-less important. Lots of companies are doing it, so once you notice it once you can see it in lots of marketing emails:The "Preview line" and previews aren't any special code for O...

Another way you can do this is by changing the offer and the language of the offer on the landing page. From "Fill out this form to get a free book!" to "The first 1,000 people who fill out this form will get a free book and everyone else will get an ebook copy!"Or, a common, "Fill out this form to ...

I've concatenated values of multiple non-Marketo form fields, then passed the resulting JSON object as a value to an SFDC field through a REST API Create/Update lead call. What's your use case? A bit of JavaScript would do this, depending on all the fields you want, what types they are, etc. "oninpu...

Hey Paul:Some moving pieces here, especially when you're looking to combine progressive profiling with conditional visibility. If a field is both conditionally visible and progressively profiled, you have a whole thing on your hands. Laying in a third element (custom JavaScript) becomes even more co...

Hey Christina:Taking Marketo's Email Performance report and then doing some work in Excel is going to be the easiest (and relatively unpainful, actually).Here are some steps:Create an Email Performance report in Analytics. Go to "Setup" and edit the time frame and emails appropriately (probably "all...

Subscribing! I'm very interested in this topic.

Hey Carolyn:If you have a one-to-one sync between the two systems, you should look into why they're not being synced over to address the source of the problem. If you're syncing leads through Marketo programs that are synced with SFDC campaigns on the program level (the most efficient use of API cal...

If you were looking to instill some mutual-visibility and mutual-accountability, you could have a lead token or program token with the recipients' names concatenated. That'd give you the psychological benefits of accountability while everyone else might assume BCCing. Something like: "Dear {{lead.De...

Hey Chon,I think this isn't possible unless you can finagle a hand-shake deal with Marketo support. The integration between Marketo and a CRM (Dynamics or SFDC) watches for custom CRM fields and then creates duplicate fields in Marketo's lead database. When the CRM-side custom fields are updated, Ma...