Edward_Unthank_

Hey Aubrey!I gave a (complicated) talk at Marketo Summit 2014 on exactly how to build a recommendation engine: Marketo Summit: Taking Dynamic Content to the Next Level (slides 8–23). I've spent an enormous amount of hours building a content recommendation engine like you're talking about. I ended up...

Oh no!! I severely dislike this. This is core to the setup we've been using for all landing pages and forms, everywhere.Marketo has been putting in more guard-rails to tokens behind the scene—about a month ago, they started throwing up error messages if you try to delete tokens that are used by prog...

Ahh, the WYSIWYG. One way you can trick this into not happening is to put a zero-width space instead—I think Marketo will recognize that as content and therefore won't put in a space. The code for a zero-width space in the HTML editor is: &zwsp;HTML Before:HTML After: &zwsp;That's a hack to get this...

Hey Richard, I've gone through this before, and done this exact whiteboarding exercise.1I solved it by having a few different triggers to recalculate demographic scoring. Here's a screenshot:2A - First Time: This is the original trigger through lead processing, aka through a "Lead is Created" kind o...

Hey Kari, what do you mean exactly by the "default text?"I'm guessing based on this page that you mean the description of the social description, based on what I tested on that page:My share:I noticed on your page that your landing page template includes a few different (hidden) options for what you...

Hey Meredith! If leads/contacts are added to engagement streams and those streams have no content and do/don't have stream cadences, nothing will happen. Or at least, nothing substantial will happen in terms of user experience. Technically, if a cadence is defined and no content is active in that st...

If you want to use a Google Calendar link, I wrote up an article a long while ago on how to do this with program tokens. You can pretty easily change those tokens to be lead tokens. They could be populated through the original form via picklist that inputs calendar-friendly format, and then you can ...

Hey Allison, there isn't a way to do this kind of capitalization masking in Marketo out of the box.You can write JavaScript to do this as a user types, or before they submit the form. Here's an article on the Marketo Developer blog that does this combined with using a "Full Name" field: http://devel...

Hi Nina, I'm not really sure why "Lead is Created" would have that constraint as an option—that's actually a non-sensical constraint on the trigger. I'm pretty sure that constraint will be 100% of leads no matter what, because it's triggered and not a batch or filter.To solve your problem, though: B...

Hey Lynda, you can try to put in as much system-driven constraints as possible, but at some point you're going to need to rely on process-driven constraints.For example, as a system constraint, we use text tokens (not rich text tokens) in lots of places with specific HTML tags. Especially useful if ...