Beth_Massura

Beth_Massura

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Date Last Visited
‎07-08-2025 12:04 PM
Level 8 - Champion Alumni
Joined the community 02-10-2015
Rank Icon Level 8 - Champion Alumni
Principal Marketo Consultant
Chicago, IL
  • solved badge Re: Different Form Name in the email using generic email id

    Hi Nihal, The From Address (sender email address) can be impactful on the whole domain's sender reputation (for deliverability/"spam score"), not just the single host email address/alias. The From (sender name) doesn't really have an impact so the host name won't make a difference. I have seen in th...

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    Discussions
    2231 1 0
  • solved badge Re: Ask About API

    Hello, The Marketo-Salesforce sync uses Salesforce API calls. You can find your current usage and total Salesforce API calls allowed per 24-hour period under Setup > Company Information > "API Requests, Last 24 Hours". Keep in mind this is shared across any integrations that use the Salesforce API, ...

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    Discussions
    1153 0 0
  • Re: Data quality on web forms

    Be sure to check out Form Validation Rules which is a more recent Marketo Engage feature. You can use them to block certain domains from submitting your forms. There's an out-of-the-box junk domain list, or you can make your own. Also, be sure to use "select" field types on forms whenever possible, ...

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    1099 0 0
  • Re: Have you implemented a data quality process?

    I'd consider a multi-pronged, systemic/automated approach rather than manual checks:Prevent bad data from entering - this is the best method!Apply form validation rules to exclude unwanted domainsUse "select" field types on forms whenever possibleHave a list import template and checklist to ensure n...

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    697 0 0
  • Data Quality in Marketo Engage

    OverviewData can be one of the most valuable assets a company has, but not all data is inherently valuable. The quality of the data quality affects business decisions and ability for team members to act. Companies should audit the state of their data and proactively support data quality and address ...

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    Blogs
    2758 6 0
  • solved badge Re: Sending a Marketo audience to an agency-managed Google account

    Hi there, Are they using a Google Ads manager account? This would allow them to have access to their multiple client accounts while still allowing you to have access to your organization's Ads account. It seems unlikely that they'd have all their clients' campaigns under a single regular Ads account...

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    836 0 0
  • solved badge Re: form fill out report

    Hi Ashley, How are you hoping to use this data? If you're looking to see when various people converted (filled out the form) as part of a particular program, you could potentially use that specific program's Members tab - be sure to customize the view so it includes the Member Date column. This meth...

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    4080 1 0
  • solved badge Re: Salesforce Sync Error

    Hi Elise, Marketo does sync the opportunity object and fields, but it's one way, from SFDC to Marketo only. Marketo can't write data back to opportunities, unlike how it can update values on leads or contacts. You don't need to copy that field to the contact object. The schema refers to the list of ...

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    Discussions
    992 1 0
  • solved badge Re: Use Form to Update Salesforce Account Information

    Hi Jonathan, Salesforce is typically the source of truth for account information. Once a lead is converted to a contact on an account, any company information provided by the lead would generally be owned and maintained by the sales team. I wouldn't recommend the bypass to allow Marketo to overwrite...

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    Discussions
    2547 0 0
  • solved badge Re: [Marketo Community Q&A Coffee Break] Wednesday 3/15/23, 8am PT: Ge...

    @Steven_Vanderb3 how will the Experience Cloud shell impact Marketo - will that replace the left-hand tree with the Marketo "sections" (Marketing Activities, Database, etc.)?

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Public Statistics
Date Registered ‎10-02-2015 10:58 AM
Date Last Visited ‎07-08-2025 12:04 PM
Total Messages Posted 198
Likes Received 116