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Basically, you have an unique situation. To mitigate risk, invest in the resources to do thorough testing, i.e. set up a sandbox to sandbox replica of your current set up with a portion of your database and actually test your plan.
"In past before" is the logic you want
Basically, seed your lists and check the inboxes which will let you know let you know to an extent if there's anything wrong with your emails. This is because spam filter settings are individualistic to the inbox (don't confuse spam filters and blacklists), e.g. I can set my hotmail inbox to exclusi...
Please describe specifically the information you're after, "Handle" is a vague.e.g.Handling related to batch emails:If all duplicate records (matched by email address) are included in a batch email send, only 1 of the records will be sent the email.Handling related to triggers:If the duplicate recor...
Marketo's native behaviour upon form fill is upsert, but you can force create a record with a webhook to a handler that submits the lead data using REST API
Might be a question for Cvent developers since you're looking for a way to get the data out from Cvent.
While I don't use Marketo for B2C, I can't help but point out it's hard to quantify what "well" means, e.g.Marketo's nurture programs and automation capabilities work "well" for businesses with a sales cycleMarketo's APIs and webhook capabilities work "well" for businesses with a cloud martech stack
Your explanation hasn't made it any clearer. Anyway, if you have only a few standard increments e.g. only ever +5, +10, +15 or +20... you can add them all to a campaignIf you want to trigger on any amount of increment to the score... you will need two custom fields and a webhook.
Can you show what you've tried, or describe the business problem you're trying to solve.The above example is what we use to promote leads from Known to MQL status (lead score > 60 = MQL). What's your problem?