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As per title, how can one use {{program.Id}} inside a velocity token?
There's a lot of content on lead scoring best practices you can search for. e.g. https://nation.marketo.com/thread/51298-lead-score-interesting-moments-ideas To summarise, it comes down to mapping out your business selling cycle and mapping out your buyer's journey. You need input from sales and mar...
Yeah good question. can you provide some information around what you're trying to prevent by not letting leads go over to Salesforce? Because there is the option to let them sync and assign them to a "caretaker" user until the leads hit MQL or xyz lifecycle stage.Alternatively, I've previously set u...
That's a valid concern then if you're lifecycle only syncs leads to SFDC at a later lifecycle stage.Yes, having a Marketo program synced with SFDC campaign will automatically sync any program members to SFDC.
Alternatively, don't force people to fill out forms over and over again. If you have them cookied, allow them direct access to gated/premium content. This improves CX and reduces the likelihood of your problems happening.Furthermore, depending your business, you could create a membership/login area ...
Is there a reason why you don't sync Marketo Programs to Salesforce Campaigns?The error is generated on the Salesforce side - see https://help.salesforce.com/articleView?type=1&mode=1&id=000338933 and Unable to lock row - Salesforce Developer Community If you're running a batch campaign to with the ...
If that's an activity log of a person, that's not standard behaviour to have multiple New Person activities.I'd recommend troubleshooting what's causing that in your CRM instead of figuring out a solution in Marketo.
Consider deploying a data quality management solution like RingLead or Cloudingo in your Salesforce.It's a challenge everyone faces. Until there's AI built-in into the marketing automation platforms to detect and notify you about these kind of duplicates, you're going to need separate tools with the...
Doesn't look like it in the DOCs. Found this Smart List Filter Operators Glossary - Marketo Docs - Product Documentation thoughYou can try asking your CSM or see if you can learn anything in University