There's a lot of content on lead scoring best practices you can search for. e.g.https://nation.marketo.com/thread/51298-lead-score-interesting-moments-ideasTo summarise, it comes d...
Yeah good question. can you provide some information around what you're trying to prevent by not letting leads go over to Salesforce? Because there is the option to let them sync a...
That's a valid concern then if you're lifecycle only syncs leads to SFDC at a later lifecycle stage.Yes, having a Marketo program synced with SFDC campaign will automatically sync ...
Alternatively, don't force people to fill out forms over and over again. If you have them cookied, allow them direct access to gated/premium content. This improves CX and reduces t...
Is there a reason why you don't sync Marketo Programs to Salesforce Campaigns?The error is generated on the Salesforce side - seehttps://help.salesforce.com/articleView?type=1&mode...
If that's an activity log of a person, that's not standard behaviour to have multiple New Person activities.I'd recommend troubleshooting what's causing that in your CRM instead of...
Consider deploying a data quality management solution like RingLead or Cloudingo in your Salesforce.It's a challenge everyone faces. Until there's AI built-in into the marketing au...
Doesn't look like it in the DOCs. Found thisSmart List Filter Operators Glossary - Marketo Docs - Product DocumentationthoughYou can try asking your CSM or see if you can learn any...