I've worked with a company that did this (B2C), where they create a duplicate lead upon re-engagement and once qualified, the SDR merges it into the contact upon conversion. I pers...
What's your use case?
It's not possible with the native Marketo <-> SFDC sync but might be possible with acompetent enough middleware platform.However, you need to determine how t...
I've replied in your colleagues thread (I'm assuming the other post with the same block of code is from your colleague), but, velocity tokens don't work outside of emails.
For you...
if what you're annoyed with is new leads (technically duplicates) being created and not the fact that email addresses are being updated, use a proxy field.
If you don't want email...
Open email is retained for 25 months according to data retention policy docs.
Wouldn't you just use this for inactives in past 6 months and use 25 months for everyone else?
Unfortunately Marketo can only read the opportunity object, so achieving this out of the box is not possible.
if the data value change is coming from the opportunity you're trying...
Because you're measuring over a period of a week, you need a new custom field, something like "Weekly score".
Create 2 new smart campaigns:
1: A batch campaign to write lead score ...
You don't want a triggered smart campaign merging leads automatically (and that's why it's not possible)
If your API processes are creating duplicates then you haven't configured ...