Jay_Jiang

Use a smart campaign, copy the emails in the excel column and paste them into the text areayour flow is just change data value: unsubscribe = true

Use the SOAP field names as per the docs - 'Email' not 'email'

are you actually calling the munchkin function as per the docs?Munchkin.munchkinFunction('associateLead', { 'Email': 'my-address@domain.com', 'FirstName': 'ddd', 'LastName': 'dd' }, 'hashedkey');

DO you need HTML code pasted here? Which part of the code will you need?Just post a link to the landing page

If you're only doing 1 of these events, you could set up segmentations and use dynamic content (checkbox for each session - meaning 7 segmentations and in the email 7 dynamic contents), but if you do many of these events, it'd be unfeasible in terms of scalability.You have Marketo, a powerful tool, ...

Read the opening post wrong, my bad.

Well if they didn't sign up for the events they won't get the autoreply with the ics file. and FYI OP this will only work for the immediate follow up reply email, if they sign up to Event B while Event A is still live, and Event A sends out a reminder, their ics link will be for Event Bbut when you'...

Use a custom field to save the session the lead registered for - {{lead.Event Session}} - and the values should be unique across all events e.g. use a unique naming convention 190308EventNameS1name your calendar files the same as the sessionslink your ics files using the lead token: https://cname.do...

You're using the marketo built-in program analyzer, good to know. Going back your opening post, sales should be adding person A as an influencer in the opportunity, that way marketing gets some credit for the opportunity - fair enough that sales had to uncover the primary contact for the opportunity...

are you using your own attribution modelling set up or a purchased one like bizible? can you explain a bit more about how your attribution model is set up?