Hi there! When you first sync SFDC to Marketo, you have the option to map your fields. After that, you will need to create fields in SFDC first and make them available to the Marke...
You can create an Email Performance Report with the smart list edited for each segment. Focus on open rates to designate subject line performance. Might have to export a separate r...
Hi Beth,Since you plan on having multiple emails in this drip campaign, I'drecommend creating a new Engagement Program for your drip campaign emails.Then in your campaign that send...
I tried to do that a while ago and got the same error! Hence resorting tothis method. If you find a better way I would be excited to hear it!On Thu, Aug 16, 2018 at 4:43 PM JD Nels...
Engagement Programs Part 1: Buyer-Journey Engagement ProgramsWhen done correctly, lead nurturing is a simple method for engaging leads by delivering content to prospects and custom...
Thanks for the shoutout, David! I'm excited to say that our OMEGA tool has gotten pretty robust over the last year. Kim, if you are interested, I'd be happy to show you how it migh...