Hi! Do you have a particular platform or script you are trying to call using a webhook? If you don't mind sharing what it is, we might be able to provide some more specific documen...
It does seem weird to me that there is a smart campaign referenced for the change, but then Marketo calls out SFDC as the reason it changed. I might reach out to support to see if ...
Quick check (you've probably already checked for this) - you don't have any other campaigns named Lead Source --> Web Direct do you? If you search for that record in the Database t...
Love this approach - and especially that it's using a different field than the native Unsubscribe. You could even us Marketing Suspended if you want to use a system-level field. It...
3rd and final part of this series!
Building nurture programs can be a daunting task. But with the right guide, you can turn an afternoon into an email experience your prospects wi...
If you have a lifecycle set up, you can kind of get at this data with the Success Path Analyzer. But Josh is right - to get the full impact of these metrics you need RCE.
Marketo says companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.That is reason enough to kick off a nurture strategy!With personalizatio...