Rachel_Noble

Hi! Do you have a particular platform or script you are trying to call using a webhook? If you don't mind sharing what it is, we might be able to provide some more specific documentation or background!

It does seem weird to me that there is a smart campaign referenced for the change, but then Marketo calls out SFDC as the reason it changed. I might reach out to support to see if they can nail down which place it originated from, and that would help narrow it down quite a bit!

Could be too many nested smart lists or too complicated logic. Has this report worked in the past?

Quick check (you've probably already checked for this) - you don't have any other campaigns named Lead Source --> Web Direct do you? If you search for that record in the Database the campaign that updates it should be clickable in the activity log.

Love this approach - and especially that it's using a different field than the native Unsubscribe. You could even us Marketing Suspended if you want to use a system-level field. It keeps things cleaner.

Here it is!https://nation.marketo.com/; We are working on turning this into a mini-eBook. Same content, just easier to read. Stay tuned.

Love the story and the info on Bizible! Would love to see some screenshots of the reports behind the story! Keep it up! #BZNMUG

If you have a lifecycle set up, you can kind of get at this data with the Success Path Analyzer. But Josh is right - to get the full impact of these metrics you need RCE.