Marketo Webinars

[Anonymous]

Hi Everyone,

We're currently using BrightTalk but we were having some issues with it so we're thinking of leaving it and trying out a new webinar platform.

These are the list of platforms we're considering:

- ReadyTalk

- On24

- Zoom

- AdobeConnect

Does anyone have any experience with AdobeConnect?

Gartner gave them a high ranking so I'm curious of they're worth pursing since the community seems to prefer either GTW or On24.

Thanks,

Anu

[Anonymous]

Thank you everyone! I really appreciate your feedback.

[Frank_Breen2]

We are just moving over to ReadyTalk which out of all testing and requirements meets our needs.

I have used and Adobe Connect in the past and could never get the connector to work properly. Adobe Connect overall is not a great experience. Currently we use WebEx, which is one of the most expensive and useless Webinar platforms out there, it has an ok connector but has a very bad user experience and needs the user to download an app to view, which in B2B world can be near impossible to install due to companies security restrictions.

I 2nd Josh's GTW suggestion, it has a great experience, a good connector and easy to use.

I think the best starting point is to put together a features and flaws comparison document for each provider so that you can see the benefits of moving from one to another.

[Geoff_Krajeski1]

We have used ReadyTalk, InXpo, and am now on ON24.

I like the ON24 integration, but know that GTW has a nice one as well.

[Josh_Hill13]

I would check ratings on G2Crowd or such.

GTW is my preferred provider. On24 is ok. I don't know much about the others. Depends on what you want it do!

[Anonymous]

I spoke to GTW and they do not support on demand webinars i.e webinar recordings.

How do you deal with your webinar recordings? Do you host them on YouTube or vimeo?

[Anonymous]

I host our webinars on YouTube and find it beneficial for two reasons.

1. It feeds our YouTube channel
2. I can embed it easily on the event page

[Anonymous]

Hi Barry,

Thanks for your feedback. Can you track via YouTube track how long someone has watched a webinar?

Anu

[Jessica_Kao3]

You can track youtube views and how long someone has watched and have that info placed back in marketo.  You can do the same for vimeo as well.

As far as webinar providers, I have used GTW and ReadyTalk.  Both have very good integrations with Marketo.  I had less technical issues with ReadyTalk and found them to be incredibly robust. 

[Geoff_Krajeski1]

YouTube provides (or at least used to, haven't checked recently) a graph for each video uploaded as to viewing interest.

It shows peaks and valleys of where the most activity occurred in the videos.

I think also that there may be average view length stats on each video.  

[Lauren_Beth]

Anu - I cannot recommend Adobe Connect - it was extremely buggy and lacked many basic features.  We have Webex but are looking to find a new vendor as we've been experiencing lots of connection issues. We are testing Go to Webinar and will look at On24 potentially as well.

[Anonymous]

We recently made the switch from AdobeConnect to GoToWebinar and are very happy with the results. Adobe had some increased functionality for us, particularly in terms of in-webinar polling, but we find that GoTo has been extremely reliable and serves the majority of our needs. Most importantly for us is that GoTo seamlessly integrates with Marketo and both tools work well together.