Marketing Interface Team,
You mention that you mailed to a brand new database, this sounds like these were addresses you had never mailed and who you did not have a previous relationship. As a reminder, Marketo has an Email Use Policy that is explicitly Opt In.
Acceptable Use Policy for Adobe Campaign | Adobe
Prohibition against Unsolicited Email/Spam:
Customers must refrain from directly or indirectly sending, transmitting, distributing, or delivering:
Unsolicited bulk email ("spam" or "spamming”) i.e., emails to persons who have not consented to the receipt of such emails by providing their email address in a manner from which consent to receive email may be reasonably implied.
(ii) Email to an address obtained via Internet harvesting or other surreptitious methods (e.g., scraping, renting, purchased list, co-registration, affiliate marketing, incomplete or old lists; or email appending). Adobe defines email appending as a marketing practice that involves taking known Customer Data (name, address, etc.) and matching it against a third-party vendor’s database to obtain email addresses.
(iii) Email that generates abuse/spam complaints or spam trap hits resulting in IP/Domain blacklisting or other deliverability issues that could have material impact on Adobe or its client’s reputation.
Marketo and Adobe maintain this policy to help ensure our customers are following the best practices required to avoid violating Privacy laws globally as well as ensure that our customers can achieve the best delivery rates possible by maintaining healthy email reputations. Unsolicited email is often complained about and is not engaged with, both actions will impact your reputation as a sender and increase the likelihood of mail being delivered to the spam folder or blocked outright.
If you are looking for information on how to leverage cold leads within Marketo while not violating the Use Policy this may be a place to start.
Best Practices for Purchased Data
Thank you,
Kiersti
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