Study Guide: Adobe Marketo Engage Business Practitioner Expert Renewal

As I set out to take my Expert Certification renewal late last year (Nov 2023), I was pleasantly surprised to see that Adobe has a set of guides to direct users to various resources for study purposes (much better than when I first took my exams and I had to use Community information entirely as nothing was provided!). However, for the Expert version, it still didn't hit the mark for me because links were general ones - sending me either to Product Documentation or the Community writ large. 

 

So, I've put together a complete list of the specific resources I used to study for each topic, laid out in the same format as the Adobe study guide, and thought I'd share with the Community that has helped me out so much from my first days with Marketo. Please feel free to share the link with anyone that may benefit, and keep me posted on any links that might expire (I'll keep things updated as the exams/resources evolve).

 

*Note: Any topics that don't have links are those best understood through use of Marketo and working experience of the tool.

 

Section 1: Administration and maintenance (12%)

 

 

Section 2: Marketing activities/Campaign management (48%)

 

 

Section 3: Lead management (10%)

 

 

Section 4: Data management (10%)

 

 

Section 5: Reporting (5%)

 

 

Section 6: Best practices (15%)

 

 

Last updated: Tuesday, January 16, 2024

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5 Comments
Balkar_Singh
Level 9 - Champion

Super helpful, thanks!

Zoe_Forman
Level 7 - Champion

@michellechopin great to see all resources and links in one post, thanks,

My advice for anyone preparing for the exam is to review the links above, see how the subjects are worked in your own instance, and use the practise exams to understand the format and wording or type of  questions asked:

The AD0-E558 Adobe Marketo Engage Business Practitioner exam guide provides potential candidates with information they need to prepare for the latest Marketo certification exam.

AD-Q-E558 Readiness Questionnaire for Adobe Marketo Engage Business Practitioner Expert Exam

Good luck!

 

MMundra1
Level 3

Please create a similar guide for Adobe Marketo Architect Certification exam also if possible.

michellechopin
Level 5

@MMundra1 - I appreciate your suggestion! My goal for this guide was to provide the resources that I used to study for the Expert exam because I can verify that they were useful. Unfortunately, I'm not the target role for the Architect role so I haven't taken it, nor could I put together a reliable study guide. Perhaps someone will be inspired by my post and create one for it to help you out!

Darshil_Shah1
Level 10 - Community Advisor

This is great, @michellechopin! Thank you for sharing these! I am going to bookmark this and share it with people who're preparing for the exam.

 

Just adding here the link to the article by Veronica on how the new Business Practitioner Expert exam has changed from the previous Marketo Certified Expert (MCE) exam: