Champ Chat: Program Member Custom Fields (PMCF)

Kimberly_Galit1
Level 4 - Champion Level 4 - Champion
Level 4 - Champion

Have you ever wondered how you can use Marketo's PMCFs for something besides the Chicken or Fish question? There are PLENTY of great ways to utilize these fields, and this video talks through a few examples on how, such as:

  • Nurture Member Reporting
  • Marketable Database Reporting
  • So much more!

Watch the video where Jessica Kao and Kimberly Galitz talk about the best practices for setting these up!

 

WATCH NOW

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4 Comments
Veronica_Lazar1
Level 2 - Champion

Great uses cases for PMCF, thank you both! I love this session format btw 😃

John_Grundy1
Level 2 - Champion

Nice session.
I've followed a similar naming convention for the PMCF, but have called them like 'Local field 1 (String)'. I chose the word 'local' to follow the same meaning as a local token (only accessible in that specific program) to have some consistency for my users.

My other tip is to add a note in the program summary to inform that, for example, Local field 1 (String) = T-Shirt size.

Kimberly_Galit1
Level 4 - Champion

Good tips @John_Grundy1 - I love the idea of adding in the details into the program summary so that everyone know what that field's purpose was for that particular program! Also the idea of naming it "local" is helpful. Thanks for watching and adding tips!

Dan_Stevens_
Level 10 - Champion Alumni

Great video - Like you mentioned, I just wish Marketo would provide reporting capabilities on PMCFs.  Capturing the data is great, but if you can't report on it (aside from the API), it's difficult to measure program effectiveness.

 

https://nation.marketo.com/t5/Product-Discussions/How-to-report-on-program-member-custom-fields/m-p/...

 

With regard to the local forms requirement/limitation, the way around that is to simply create a flow step based on the value selected on global/central forms.  That's what we do for UTM parameters.  The highlighted values are the hidden values that get captured when someone submits a global form:

 

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