Champion Program Blogs
A matrix scoring model lets you cross-reference ideal customer profiles (ICPs) against engagement. Rather than qualifying leads based solely on engagement, a matrix scoring model allows you to divide and segment your audience with...
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Have you ever wondered how you can use Marketo's PMCFs for something besides the Chicken or Fish question? There are PLENTY of great ways to utilize these fields, and this video talks through a few examples on how, such as:
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