My name is Razvan Luciu, and I am a Marketo Certified Expert, and this is my very first post here in the Community. In the last two years, I have often read the posts here in the Community, and I want to thank all those who contribute.
Through this first post, I will start a series in which I would like to share with you my experience, and the topics I will address will be for those who are now learning Marketo, such as the one in front, but also some more complex ones in case of need.
Today I would like to talk about Local vs Global assets in Marketo, and I invite you to share, from your experience, the cases when you used a local or a global asset.
First, we need to answer the following questions:
A: An Asset is an item that serves as content in your Marketo instance (e.g., email, landing page, smart campaign, etc.)
A: The Local asset is an asset that is utilized within a specific program.
A: The Global asset is created in the Design Studio for use in programs across your Marketo instance.
To find out more definitions of other Marketo terms, feel free to read the Marketo glossary page.
Local assets are customizable content items that help you build the campaigns and are localized within a specific program. Please see the below image for the most used local assets that you can create in a program:
Notes: Not all customers have access to every available asset.
The Global assets are localized in the Design Studio tab in Marketo, and they can be either simple assets or template assets. The Design Studio is Marketo's digital asset manager, which holds images, files, and global assets:
The Global assets are usually reused in different types of programs and are not cloned because the content needs to be the same across all programs. In addition to these Global assets, Design Studio also has templates for emails and landing pages, and they help you have the same look and feel for all emails and landing pages. Using templates for emails and landing pages is indicated because all campaigns must respect the brand rules of the company, and these can be set up once inside the template.
I'm sure there's a lot more to say about this topic, but I'd like to hear tips and tricks or what you use in different situations and how we can get the best out of these functionalities.
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