Introduction A marketing automation platform is only as strong as the logic built inside it. In Marketo, that logic lives in Smart Campaigns. They are not just workflows for sending emails. They are the decision engine that turns ...
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Missed the live webinar or want to watch it again? We've got you covered with the On-Demand session and answers to the live Q&A below. 👋Hi Marketing Nation Community, We understand that there has been much anticipation, exciteme...
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We hopeyou'reas excited as we are about thecommunity updateslaunching inlate-January2026! This reimagined experience will be easier to navigate, with clearer pathways to ask questions, share ideas,submitfeature requests, and conne...
On Tuesday, March31, 2026, Marketo Engage will deprecatetheSearch Engine Optimizationfeature (SEO).Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to the overall maintenan...
Unlock Real-Time Data from Marketo Engage with Data Streams We’reexcited tosharethat all Prime and Ultimate customers now have access tothe Lead Activity and User AuditMarketo Engage Data Streams. Whether you need tosynclead data ...
Chronicles of Strange Code, §2026.01.03(a). let enrichableForms = [123,678]; let formsOnPage = []; MktoForms2.whenReady( function(readyForm){ formsOnPage.push(readyForm.getFormId()); }); if( enrichableForms.some( id => formsOn...
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Here’s a fun one. Open a URL that hosts a Marketo form and change the query string to: ?utm_medium=email&utm_campaign=new-years-discount-10% Here’s how your form will look: What the? Let’s check the browser console: ⮾️ Uncaug...
If you already pre-flight CSVs before putting them on the wire to the Bulk Import API (/bulk/v1/leads.json), you won’t notice this li’l bug. We recommend at least these two pre-flight checks: ensure the lookup field — email, id...
We talk a lot about race conditions in the Marketo community, and I love reminding folks certain operations aren’t guaranteed to complete in flow step order.[1] Unfortunately, users tend to overcorrect, forgetting Marketo does...
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The longstanding “Token is already in use and cannot be deleted” bug is the subject of several frustrated Nation threads. Worse, no one is 100% sure when an overridden {{my.token}} becomes non-deleteable. (Some say it’s only no...
Hi everyone, We're excited to announce a new Marketo Engage Community experience is coming this January. The new experience will be simpler to navigate, make it easier to connect with other practitioners and Adobe experts, and w...
As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and mor...
In case you missed it, here's a recording of the new Email Designer Office Hours on August 27th, 2025. This session introduced the AI Assistant for content generation in the new Marketo email designer.Wedemonstratedhow to create ...
In case you missed it, here's a recording of the new Email Designer Office Hours on Sept 10th 2025. This session focused on content locking and governance in the new email designer.Wedemonstratedhow to control edit permissions us...
In case you missed it, here's a recording of the new Email Designer Office Hours on Oct 8th 2025. This session introduced two major enhancements: dark mode support and the new collaboration workflow in the Marketo email designer....
In case you missed it, here's a recording of the new Email Designer Office Hours on Nov 5th 2025.The session walked through the newest capabilities in the Marketo Engage Email Designer, including a live demo of Conditional Content...
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When our Adobe leadership first encouraged us to use AI in our work, I was hesitant. I’m no Luddite – point me at any new gadget or a cool app that I can use in my job to make things easier, faster or just more interesting! So, it...
What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops ca...
As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain: Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This Matters Depen...
Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that hav...
Popping up different Dynamic Chat dialogues for known SFDC Contacts vs. SFDC Leads is a basic ask. It’s a smidge trickier than you might expect, though, for 2 reasons: (1) you can’t sync SFDC Type from Marketo to the DC databas...
The Forms 2.0 lightbox() method is fully functional, but commonly misused.[1] I’ve had a post in my drafts for ages — “Tips for a smoother lightbox() experience” — but in the meantime lightbox() has become unnecessary because al...
Violating the old Never Rewrite From Scratch rule (which, let’s be honest, is sporadically enforced) Microsoft created New Outlook in 2023. So far, it’s been a rocky rollout, with scant rewards for end users and mixed results fo...
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On September 16, 2025,Adobe transitioned to a more modern hosting infrastructure for REST API URLs that leverages newer technology, adding security and scalability. If your subscription has been using APIs with a double forward s...
Marketo’s new email editor is here—and it’s packed with features designed to make email creation smarter, faster, and more flexible than ever. In this article, we will explore what’s new to the designer and what’s coming soon. Her...
A user had buggy 3rd-party JS causing forms to be submitted 2x. Unable to find the root cause in their stack of plugins, they tried a desperate fix: add an onSubmit() listener and stop submission if the listener runs a second ti...
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If you’ve ever tried to include an “Add to Calendar” link in a Marketo Engage email and ended up with a broken calendar file, you’re not alone. One of the most common culprits? The {{member.webinar url}} token inside the Calendar ...
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Overview of the List Import Process There are 4 key steps when importing a list into Marketo Engage: Prep your list/scrub the data outside of Marketo Prep work within Marketo Import the list Validate and QA Step 1: Prep List...
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In the world of marketing automation, data is everything. But not all data is created equal—especially when it comes to list imports in Marketo Engage. If you've ever wondered what the difference is between a trusted and untru...
10 Unique Marketo Token Use Cases You Might Not Be Using Tokens in Marketo are one of those features that seem simple on the surface, but the more you work with them, the more powerful they become. Most teams use them for basic pe...

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