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(Article Updated - August 2024) Overview A blocklist is a database of IP addresses or domains that have been associated with the sending of unsolicited commercial email or spam. Internet Service Providers (ISPs) and business email networks use information from blocklists to filter out unwanted email. As a result there can be a drop to inbox delivery rates if the IPs or domains involved with sending email are listed on a blocklist. Marketo’s Email Delivery and Compliance team monitors blocklist activity on our IPs and domains daily. When an impactful listing occurs, we reach out to the blocklist, attempt to identify the sender that triggered it, and work with the blocklist organization to get the listing resolved. There are thousands of blocklists, most will not have a significant impact on your delivery rates. Below, we have compiled a list of the blocklists that commonly appear across our sender ecosystem. Each blocklist has been grouped into a top tier (Tier I) by most impactful, to the bottom least impactful tier (Tier III). These may have little to no impact across our sender network. Tier I Blocklist Spamhaus (SBL) Impact: Spamhaus is the only blocklist that we categorize as a Tier I for a reason: it has by far the greatest impact on delivery. It is the most well-respected and widely used blocklist in the world. A listing at Spamhaus will have a negative effect on your ability to deliver emails to your customer’s inbox and can cause bounce rates of over 50%. Evidence suggests that most of the top North American ISPs use Spamhaus to inform blocking decisions. How it works: Unlike many blocklists, Spamhaus lists senders manually. This means they are proactively watching sender activity, collecting data, and base listings on a number of variables. Most commonly senders are listed for mailing to spam trap addresses that Spamhaus owns. Sometimes Spamhaus will list senders based on recipient feedback as well. Next Steps: Please note that every Spamhaus email can be quite different depending on the information provided and the nature of the listing . Because Spamhaus has multiple types of listings, the remediation steps are based on which type of blocklisting has occurred. We have listed the most common types to affect Marketo customers, from most to least impactful. Impact can range from a full block of top severity, to a partial block that is less severe (CSS Data, DBL). If remediation isn’t performed and the problem not addressed, these listings can increase in severity and turn into a full blocklisting. Spamhaus Blocklistings Types SBL (full blocklisting) Considered the most impactful. Remediation steps: Our team monitors closely for Spamhaus listings. Once alerted to the listing, we send an email notifying the customer, and reach out to the Spamhaus contact to start the remediation process. Only a Marketo delivery team member should be in direct correspondence with the Spamhaus contact, to speak on behalf of the customer, and to relay their questions and instructions, ensuring quick resolution and reduced impact. Senders that trigger this listing on a shared IP range will be moved to a more isolated, penalty range (IPB), so as not to impact the other shared senders. Those affected on a Dedicated IP, only impact their own sending and will not be moved. However, depending on the severity of the issue, our team may need to revoke a customer’s ability to send any emails until full resolution. The listing will last until Spamhaus is satisfied that the offending sender has taken the appropriate steps to mitigate the problem. SBL CSS Customers are alerted of the listing with an email containing all the information needed to immediately begin the remediation process. This is part of an automated trigger listing, that allows for a customer to delist directly on the Spamhaus website, after they’ve completed remediation. Remediation steps: Customers will go to the Spamhaus IP lookup website, at https://check.spamhaus.org, where they can check on the status of their IP and continue to monitor it in real time, until it is no longer listed there. Follow the remediation and delisting instructions provided, and check for specific details in the blocklist notification email. DBL (Domain blocklisting) Customers will receive an email notification alerting of the company domain being listed. The email will contain specific information to help narrow down and identify which email source likely triggered it within Marketo. It’s important to note that any email sent from outside of Marketo, that contained the company domain, is suspect. This means, if the sender uses multiple IPs and/multiple email platforms, then any of those could be the source. Remediation steps: Follow the detailed instructions in the email, which will also provide a link to the Spamhaus Domain reputation checker webpage, to check the real time listing status of the affected domain. Once the email source is identified and cause addressed, this customer will follow the online instructions to request to be delisted. Tier II Blocklist SpamCop Impact: SpamCop is not used by any of the major North American ISPs to inform blocking decisions, but it makes it to the Tier II list because it can have a significant impact on B2B email campaigns. SpamCop is considered a Tier I one blocklist for B2B marketers but a Tier II for B2C marketers. SpamCop is a dynamic IP blocklist, that can affect a single IP or a subset of IPs Typically, the block will automatically lift within one business day, but can take longer for relisted IPs. To have triggered a SpamCop listing likely means the sender has a list management problem that should be addressed. How it works: SpamCop lists IPs for one of two reasons: Either the email hit SpamCop spam trap addresses OR A SpamCop user has reported the email unwanted. Most of SpamCop’s spam traps are previously valid addresses that have not been active for 12 months or longer. Remediation steps: If you are seeing a significant number of bouncing emails caused by a SpamCop blocked IP but aren’t sure if your email activity triggered the listing, first identify whether you are sending on a shared sender network or not. If sending from a shared IP range when this occurs, you or any other customer sending from the same network may have contributed to the IP block. This IP block will automatically get dropped within a business day. For those on a Dedicated IP that trigger a listing, refer to the above remediation steps and resources, to address the list management issue. Tier III Blocklist (Low/ No impact ) These are considered the lowest tier and therefore cause the least impact across the Marketo sender ecosystem. Some of these blocklists were more impactful at one time, while others are only impactful based on the sender region (Manitu). Others still can suddenly flare up (Lashback). There are also many blocklists that are ignored (0spam), and are not taken seriously because they do not provide any means to delist once on the list (NoSolicitado) or that they charge money to have the listing removed ( UCEPROTECT ). The pay-to-delist model is not well respected in the email industry. When using blocklist tool checkers, such as MXToolBox, many blocklists will appear, but very few are relevant. Here is our selection of Blocklists you may come across that are least impactful: Project Honey Pot SpamAssassin URIBL/SURBL DrMX PSBL 0spam HostKarma Ascams ZapBL Barracuda Trendmicro Inc. Cloudmark Proofpoint Invaluement ISP Blocklists Some ISPs use internal blocklists to make blocking decisions. Examples include AOL, Yahoo, Gmail, Outlook and Hotmail. If your IP is being blocked by one of these networks, and those networks have a large presence in your lists, a block of this kind could have a noticeable negative impact on delivery. Marketo monitors for significant ISP blocks. Those experiencing deliverability issues with emails not making it to the Inbox and bulking in the spam folder may benefit from additional services with our Email Delivery Consultants. Remediation Steps: Email Delivery Compliance Team works to resolve any ISP blocks. ISP blocks are are usually resolved or lifted within less than 24 hours of a delisting request. Customers experiencing significant blocks for Microsoft domains (outlook.com, live.com, microsoft.com), can submit a request to the delivery team to seek mitigation on their behalf. Additional Resources: Blocklist Deep Dive Abuse Report Deep Dive What is a spamtrap, or spam trap, and why does it matter? Blocklist remediation Blocklist resolution flowchart Successful lead reconfirmation What is a blocklist?

*Updated in September 2024 Quick points: Spamtraps are addresses owned by antispam organizations Emailing a spamtrap can result in your sending domain or IP to be blocklisted Maintain current, direct opt-in with an active lead database to avoid this Spamtraps are usually functional email addresses that can successfully receive a message. What is a spam trap or spamtrap? A spam trap, or spamtrap is an email address secretly owned by an antispam organization that is used to detect spam. Antispam organizations do not sign up for mailing lists, so they consider any email sent to these addresses to be spam. Once an email is sent to the spamtrap, the antispam organization that owns this address can/will blocklist the IP and/or domain that sent the email. Email administrators purchase subscriptions to the data offered by blocklist providers and may use the lists to block all incoming email from listed IPs or containing listed domains. From the marketer’s perspective, this can mean a high number of bounced emails leading to low lead engagement, and ultimately to weak revenue performance. There are three types of spamtraps – pristine traps, typo, and repurposed/recycled traps. A pristine trap is an email address that was never used by a person. A repurposed trap is an email address that once belonged to someone but is no longer a valid address; these addresses will bounce as bad addresses for at least six months before an antispam organization will turn them into live traps. A typo trap will contain a misspelled domain. How can a spamtrap get into my Marketo lead database? Purchased data Purchased data is unreliable and is high risk for your brand’s sender reputation. The antispam community does not like the use of purchased data, so antispam administrators have made a concerted effort to get spamtrap addresses into the databases of data vendors. While data vendors may claim they provide opt-in data, you risk inadvertently purchasing spam trap addresses when using a data vendor. A foundational strategy to maintaining healthy sender reputation is to gather email addresses directly from individuals alongside their consent to be enrolled in bulk email communication. Sending unsolicited email is prohibited by the Adobe’s Acceptable Use Policy because this practice has a high risk of causing deliverability problems for your brand and the Adobe network. To avoid spam traps, get direct opt-in before sending email. If you have purchased data in the past, we recommend setting any inactive purchased leads to marketing suspended or simply removing them from your database. Old data Repurposed traps are email addresses that were once valid but are now owned by an antispam organization. This can happen when a company goes out of business; expired domains are often purchased by antispam organizations. Sometimes a company that has a direct partnership with an antispam organization will allow email addresses of former employees or users to become spamtraps. Because antispam organizations will generally make sure future spam traps return a bounce as bad addresses for at least six months before they become spam traps you can prevent repurposed traps in your database by emailing remaining engaged with everyone in your database at least once every six months. To safeguard your sender reputation, avoid reengagement campaigns to addresses you have not contacted in more than six months. Unconfirmed form entries People can unintentionally enter spamtrap addresses into forms either by mistyping their email or by intentionally using a fake email address that happens to be a spamtrap. If you use single opt-in, you risk adding spamtraps to your mailing list. This is more likely to happen if you are a B2C company or through the offer of gated content that requires an email address. How can I identify spamtrap addresses? Spamtrap addresses are considered trade secrets by the antispam organizations, and they are obscured by design. They do not share these addresses because their goal is for senders to change their mailing practices rather than to simply remove spamtraps from their mailing lists. That said, one thing we do know about spamtraps is that they tend to be automated processes and do not engage. Spamtraps do not click links. You can use smart list filters to identify inactive leads in Marketo. How can I prevent spamtraps in my database? Maintain active, direct opt-in for all leads Don’t purchase data Email engaged contacts least once every six months Don’t add old data directly to your mailing list Suppress perpetually disengaged contacts Grant access to assets such as free trials and whitepapers as email links to discourage intentional use of fake email addresses on forms Use scripting on your forms to identify potential typos

This article explains how to enable tracking if your Google AdWords ad is configured to link to a Marketo landing page with a Marketo form. When the lead fills out the form on the landing page, the Google Adwords CampaignID and keyword values will be passed to Marketo through hidden fields. High-level Requirements Create custom Marketo fields to capture the PPC information Add those fields as hidden fields to the Marketo form(s); configure the hidden fields to get their value from the URL Parameters Add parameters to your destination links in Google AdWords ads using static values or ValueTrack parameters; you can use the Marketo or Google URL builder to simplify this Decide on an 'original' or 'most recent' PPC source strategy If your PPC strategy is to capture original PPC source, then the custom PPC fields need to be configured to block field updates. If your PPC strategy is to capture the most recent PPC source, then you can use the default configuration (i.e. fields not blocked from updates). Enter PPC program period (monthly) cost information Benefits This solution does not require custom coding This solution does not require any additional cost Analytics - Standard Number of new leads acquired by Google Adwords Program Cost per new lead acquired by Google Adwords Program Number of leads acquired by keyword/search phrase Top 10 keywords/search phrases which acquired new leads Top 10 AdWords CampaignID which acquired new leads Number of Opportunities by keyword/search phrase Number of Opportunities by CampaignID Analytics - Revenue Cycle Analytics (RCA) Conversion ratio of your Google Adwords Return to investment for your Google Adwords Top 10 keywords by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Top 10 CampaignID’s by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Program Channel report >> Google Adwords (custom channel) metrics by quarter New names, cost per new name Opportunity units, Pipeline generated, revenue, revenue to investment Instructions Create the custom fields in Salesforce.com on both the lead and contact object, making sure they map from lead to contact. The custom fields will sync over to Marketo mapped 2 Salesforce.com fields to 1 Marketo field. For instructions to create Salesforce.com custom fields, please reference Salesforce.com knowledgebase or work with your Salesforce.com Administrator. If you do not want these custom fields in Salesforce.com, you can create the fields in Marketo. Custom fields you create in Marketo will be Marketo only fields as they will not sync over to Saleforce.com. The custom fields to be created Campaign Source (utm_source) Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: utm_source=google Campaign Medium (utm_medium) Required. Use utm_medium to identify a medium such as email or cost-per-click. Example: utm_medium=cpc Campaign Term (utm_term) Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes CampaignID (utm_campaign) Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. This can be used to capture the Adword CampaignID Example: utm_campaign=spring_sale Create a Marketo program (i.e. Google Adwords Program) and use a program channel (i.e. custom 'Google Adwords' channel) with 'converted' as the success progression status. Make sure you assign the associated period costs for this program on the setup tab. You will need to do this on a monthly basis; this is required if you want to get a 'cost per' analysis. Create a Marketo form with all the above fields on the forms as 'hidden fields' configured to get values from a URL parameter. Include other fields as normal and call this 'PPC Form' Map the URL parameter to the associated hidden field (i.e. utm_source maps to 'Campaign Source') Create a Marketo landing page which you will use to link the Google Adwords ad Include the PPC Form on this landing page. Use the Marketo URL Builder to add the key values and parameter tokens to the URL. In the example below, the first URL is the URL to the landing page, and the second URL includes the URL parameters and associated values/tokens. URL: http://info.mycompany.com/lp/example/PPCExample-Start-Your-Free-Trial-Now.html Tagged URL: http://info.mycompany.com/lp/example/PPCExample-Start-Your-Free-Trial-Now.html?utm_source=AdWords&utm_medium=PPC&utm_term={keyword}&utm_content={creative} When configuring your Google Ad, use the tagged URL as the destination link which takes the lead who clicks on the Google Ad to the landing page. The keyword and CampaignID will be passed automatically when the lead clicks through the Google Adwords ad. The Source (Adwords) & medium (PPC) will be passed as the values in the tagged URL Learn more: Google Adwords and Marketo Overview Linking a Google Adwords Ad to Any Page on Your Website Google Adwords and Marketo FAQs

We manage our network to provide our customers with the highest server availability and best deliverability possible. Marketo Engage has a strong anti-spam policy and a team that handles blocklist notifications in our IP space and spam complaints. We also cooperate with most major anti-spam providers and ISPs. In addition, we maintain feedback loops (FBL) for many of the most popular email providers. For more information on FBLs and ISPs with whom we have this arrangement, click here. Blocklistings are usually caused by sending mail to a spam trap email address. For an explanation on what causes blocklisting, click here. When we receive notification of a blocklisting, we react in two ways. First, we go through the procedures to remove the listing from that blocklist as soon as possible. Second, we determine (if possible) which of our customers caused the blocklisting and work with them to improve their mailing lists to prevent a reoccurrence in the future. This is usually a cooperative process, most frequently, a review of mailing policies and strategic pruning of a customer’s lead database will return them to best practices. Blocklists: Frequently Asked Questions Is this article helpful ? YesNo

Marketo's Email Delivery & Compliance Team often recommends that our customers send a reconfirmation message to a set of their inactive leads. This process is used as both a proactive strategy to ensure good delivery rates and as a response to blocklisting issues. For more information on this overall strategy search our Resource Articles for Blocklist Remediation. At its most basic a reconfirmation message request a lead takes an action to stay on your mailing list. If they don't take that action they will be automatically removed from the mailing list. These types of messages don't usually get a high response rate because you are sending the reconfirmation message to people who have already shown to be disengaged from your marketing. However there are instances where some reconfirmation messages get a more enthusiastic response than others so we've put together some tips for making the most out of reconfirmation. Instead of marketing your company itself think of it as though you are marketing ENGAGEMENT with your company. While these ideas are similar, they aren’t quite the same. You want to frame this message with a sense of urgency to click a link. You also want to make it as easy as possible for someone to open the message and just click a link so they continue to stay engaged with your marketing. Subject Line We recommend that you frame the subject line very clearly with something about “not missing out” or “staying informed”. The subject should create a compelling and specific call to action. Some senders use an offer in the reconfirmation message to encourage action. Highlight this in the subject line if this is your approach. Examples We’ve Missed You! Take Action continue receiving our offers! Last Opportunity to Stay Informed (Action Required) Free shipping plus save 15% on next purchase From Address While you can use any From Address, we recommend that your From: label clearly identifies your company rather than using a lead owner name. A disengaged recipient is more likely to recognize “Your Company” than “Bob Smith”. Email Content In the body of the message your call to action should be immediate and clear. Put the reconfirmation at the top of the message content. Some usability studies have suggested that two choices may be more successful than a single choice so consider a bolder reconfirmation link at the top and a smaller link or button lower to unsubscribe. The main priority is getting someone to stick around for more of your mailings. You may also wish to make a short value statement about the fantastic information that someone can expect to receive by staying on your list! There are a couple of reasons for these recommendations. The first has to do with making things easy for the blocklist operator. If during the resolution process they can look at the mail received by their spamtraps and immediately tell from the subject line that the message is a reconfirmation pass it will make it much easier for them to consider the data quality issue resolved because their spamtraps will not activate the reconfirmation link. Some of the less automated blocklists will not list a sender for a reconfirmation message that hits their traps so it's important that your cleanup action look like what it is. The second reason behind this advice is that many people just scan their messages and don’t read all the way to the bottom; if someone has to read through a long value proposition before realizing that they must click a link to continue to be subscribed to your email program you may lose more subscribers than intended. The faster and easier it is to click that link the more people you’ll retain! A lot of people scan over marketing offers and think about them for a while before taking an action. You want to interrupt that process and make it clear that action is required now whether or not they’re ready to make a purchase! Examples of simple reconfirmation email templates More examples can be found in this other Community Resource “A Creative Re-Engagement Email Campaign” Email #1 Subject Line: Action Required to stay subscribed to COMPANY [First Name]: You previously expressed interest in receiving valuable information and/or offers from COMPANY that are specific to your field. We’d like your permission to continue sending you relevant information via email so that you can stay up-to-date on the latest industry trends/topics of interest. Please click “YES” below to continue receiving research and trends in your area of interest. COMPANY subscribers receive exclusive benefits, including the latest research briefs, white papers and/or compelling offers or discounts for future purchases. Please update your Communication Preference by [DATE/TIME] or this could be your last chance to receive any future research. It only takes a moment to click one of the choices below. YES, I would like to stay subscribed to the valuable information from COMPANY. NO, I no longer wish to receive valuable and insightful offers from COMPANY. Sincerely, COMPANY ————– Email #2 Subject Line: Your Subscription to COMPANY Industry Newsletter Expires Soon [First Name]: Our records show that you expressed interest in receiving industry information from COMPANY on [INSERT DATE]. Records indicate you have not read an email in [variable time frame], we do not want to bother you with emails you do no wish to receive so we want to confirm that you would like to remain subscribed to the COMPANY email program. If you wish to be removed, you don’t have to do anything further. However, if you do want to continue receiving email from COMPANY, please click the link to let us know: YES, I would like to stay informed and continue receiving email from COMPANY. Sincerely, COMPANY ————– Email #3 Subject Line: Your Subscription to COMPANY Has Expired [First Name]: Thank you for your previous interest in receiving valuable content from COMPANY. Your subscription has now expired and you will no longer receive any future emails. If in the future you would like to continue to receive email from COMPANY please click the link to sign up: YES, I would like to receive email from COMPANY. Sincerely, COMPANY Other Resources Marketo Community Resource “A Creative Re-Engagement Email Campaign” http://www.spamhaus.org/whitepapers/permissionpass/ http://blog.deliverability.com/2013/07/do-you-know-whats-lurking-in-your-database-know-thy-data.html http://blog.marketo.com/2010/05/key-to-email-deliverability-is-reputation.html http://www.marketo.com/email-deliverability/

Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords. We offer 2 options, depending on what type of web page is linked to your Google AdWords ad. Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form This solution does not require custom coding This solution does not require any additional cost Option 2: Link a Google Adwords Ad to Any Page on your Website This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost Reporting Available (for both Option 1 and 2) Number of new leads acquired by Google Adwords Program Cost per new lead acquired by Google Adwords Program Number of leads acquired by keyword/search phrase Top 10 keywords/search phrases which acquired new leads Top 10 AdWords CampaignID which acquired new leads Number of Opportunities by keyword/search phrase Number of Opportunities by CampaignID Additional Reporting Available if you have Revenue Cycle Analytics/Explorer Conversion ratio of your Google Adwords Return to investment for your Google Adwords Top 10 keywords by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Top 10 CampaignID’s by month report which shows Average days to convert to opportunity Number of leads converted to opportunity Program Channel report >> Google Adwords (custom channel) metrics by quarter New names, cost per new name Opportunity units, Pipeline generated, revenue, revenue to investment Learn more: Linking a Google Adwords Ad to a Marketo Landing Page with a Form Linking a Google Adwords Ad to Any Page on Your Website Google Adwords and Marketo FAQs

The only reason why you should ever completely remove the unsubscribe content from the “Admin -> Email” area is because you are choosing to build the unsubscribe link into the Email Templates themselves. The text box has validation which does not allow you to save with no content, you can get around it by adding a small HTML comment, the HTML comment will not show up in the Email Client as it is rendering the Email in HTML and the comments are omitted. Here is how to do it: Go to Admin and click on Email. Select all the text and hit the delete key on your keyboard. Before deleting, copy/paste into notepad as a backup. Type in . Click Save Changes. For the Unsubscribe Text you have to add a single character, use a dash or a period.

Say you have a landing page with a form. You can dynamically change the form's follow up page based on values in the form by following these instructions. Note: Please ensure that you have access to an experienced JavaScript developer. Marketo Technical Support is not set up to assist with troubleshooting JavaScript. On a Marketo landing page, the follow up page is stored in two form fields -- returnURL and retURL. You can change them with jQuery by adding a custom HTML block in to your landing page: <script src="/js/public/jquery-latest.min.js" type="text/javascript"></script> <script type="text/javascript"> // set no conflict mode for jquery var $jQ = jQuery.noConflict(); $jQ(document).ready(function(){ // set the new follow up page $jQ("input[name='returnURL']").attr('value','http://www.yourcompany.com'); $jQ("input[name='retURL']").attr('value','http://www.yourcompany.com'); }); </script> To change this based on a value submitted in a form, you need to find the id of the field to read from. You can find that ID by previewing the web page, viewing the source code for the page, then finding the label for the form field in the HTML. In this example, it's TimeToPurchase: <label>Time To Purchase:</label><span class='mktInput'><input class='mktFormText mktFormString' name="TimeToPurchase" id="TimeToPurchase" type='text' value="" maxlength='255' tabIndex='1' /> Next, use a jQuery hook to change returnURL and retURL when the form is submitted. We'll also use jQuery to read the form field values. Drag in a Custom HTML block onto your page, then paste in the following Javascript. You must change the following for it to work correctly: TimeToPurchase: to the ID of the field you're reading from (leave in the #) URL: all the URL assignments to the locations where you want the user to go If you need to check for additional values, add extra "case...break;" statements to the switch. <script type="text/javascript" src="/js/public/jquery-latest.min.js"></script> <script type="text/javascript" language="Javascript"> var $jQ = jQuery.noConflict(); function changeFollowupURL(){ // first, set the default follow up page var URL = 'http://www.company.com/defaultPage.html'; // override the default based on form values // Replace this with your own rules for setting the new URL switch ($jQ("#TimeToPurchase").attr("value")) { case "6 months": URL = 'http://www.company.com/Page1.html'; break; case "1 year": URL = 'http://www.company.com/Page2.html'; break; } // set the new follow up page $jQ("input[name='returnURL']").attr('value',URL); $jQ("input[name='retURL']").attr('value',URL); return true; } // catch when a form is submitted, change the followup URL function formSubmit(elt) { changeFollowupURL(); return Mkto.formSubmit(elt); } </script> The Javascript needed to read the value from the form field may be different depending on the type of the input (text box, select box, check box, etc.). See the jQuery selectors documentation for other methods of getting those values, and Setting or Getting a Form Field Value via Javascript on a Landing Page for more on how to get the IDs of the fields.

Issue Description If the text is removed from the "Unsubscribe" text at the Admin level, will this immediately apply to every email in Marketing Activities or, will Marketo ask you to re-approve each email once this "Unsubscribe" text has officially been removed? Issue Resolution Title - Remove Unsubscribe Text From the"Admin - https://nation.marketo.com/docs/DOC-1114 If you remove the text at the Admin level (as per the documentation), this will immediately apply to all emails created (including: active, inactive). You are not required to re-approve your previously approved emails once this change has been saved in the Admin -> Email settings. All pre-existing emails will replace the default "Unsubscribe" text at the bottom of all emails, after changes have been saved in Admin -> Email settings. After removing the default "Unsubscribe" text from emails, you should replace it with a Custom Unsubscribe option. This is in order to remain compliant with the Can-Spam Act.

Issue Search engines index all pages, but you want to exclude some pages from the index and allow others. Solution To prevent most search engine web crawlers from indexing a page on your site, place the following meta tag into the <head> section of your page (copy the bolded print): <meta name="robots" content="noindex"> To prevent only Google web crawlers from indexing a page: <meta name="googlebot" content="noindex"> You can also add the following after the content="noindex to stop links from being crawled on a page: , nofollow" Example use: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"> Using "nofollow" means the crawler will not crawl the links on the page while the "noindex" will only block the page from being indexed. Within Marketo this can be applied on a template basis and then on any pages using said template will not be indexed. You can also ask support to set your Images and Files Directory in Design Studio to not be indexed so documents such as whitepapers will not show up in search engine results.

Attached to this article is a ASP.NET C# implementation of Marketo's SOAP API. This is just a sample, but it may be useful for providing a starting point for building your own SOAP API client. Learn more: Marketo SOAP API Note: You will need access to experienced developers This is not supported development by Marketo Support. Our support engineers are not able to provide assistance in building or troubleshooting SOAP API's.

Follow these steps to create a lead performance report with mobile platform (iOS/Android) columns: Learn how to: Create Mobile Smart Lists Create a Lead Performance Report Add Mobile Smart Lists as Columns Create Mobile Smart Lists 1.1 Under Marketing Activities, select a program. 1.2 Under New, click New Local Asset. 1.3 Click Smart List. 1.4 Enter a Name and click CREATE. 1.5 Find and drag the Opened Email filter into the canvas. 1.6 Set Email to is any. 1.7 Add the Platform constraint. We used the Opened Email filter in this example, you can also use the Clicked Email filter as it has the Platform constraint. Is this article helpful ? YesNo 1.8 Set Platform to iOS. At least one lead must have opened one of your emails on an iOS device in order for the autosuggest to find it. If it does not, you can manually type it in and save.

Issue You are moving from the on-premise Dynamics solution to the online Dynamics and want to know what changes will be needed in Marketo to accommodate this. Solution Due to architectural differences between on-premise and online, a new instance will need to be provisioned so that the online version can be properly integrated. This is true even when the GUIDs remain the same between the two versions of Dynamics. Who This Solution Applies To Dynamics Users, Microsoft Dynamics CRM

Issue Often times customers ask which messages they should send to the Email Deliverability Power Pack seedlist. Consider these guidelines to prioritize. Solution Routinely seed from each IP/domain combination Prioritize seeding to any of the following: High priority segments (customers, employees, investors, etc. that have high strategic value) High risk segments (lapsed subscribers, new audiences, audiences that have not been mailed for more than 3 months) even if they are low volume Segments showing poor/declining performance (lower opens/clicks/conversions) Segments that reflect large audiences (weekly/monthly newsletters or operational notifications that go to the entire database) Setup a recurring campaign that sends to one (or more) of the templates on a periodic basis, especially if you see declining performance. Who This Solution Applies To Customers with the Email Deliverability Power Pack

Issue How days are calculated in Wait flow steps and Smart List time-frames. Solution Marketo considers a "day" in a Wait step or a Smart List timeframe to be 24 hours, not a calendar day. So if a Smart Campaign hits a 1-day Wait flow step at 9:30am, it will wait until 9:30am the following day. If a Smart List filter has a look-back timeframe of 7 days, it is specifically looking back seven 24-hour periods.

Issue Description You tried to send a test email through Tout but it is saying that you need to set up an SMTP server. The email identity set-up has the Tout servers enabled in my account. Issue Resolution We no longer offer ToutApp Default delivery channel. Customers can either use office365, gmail, or a custom delivery channel. The easiest way is to connect to their gmail account and use gmail as the delivery channel. Here are some docs that will help with set up as well as basic information around smtp servers & delivery channels: https://docs.marketo.com/display/DOCS/Setting+up+Your+Delivery+Channel https://docs.marketo.com/display/DOCS/Verify+Your+Email https://docs.marketo.com/display/DOCS/Setting+up+an+SMTP+Server Who This Solution Applies To ToutApp Customers

As you know, Marketo issued a security patch on 4/6/16 in order to strengthen token encryption within email links. At Marketo, security is a top priority and we will continue to invest in changes that make the platform more robust. In reference to this patch, Marketo Support has been answering several common questions that are documented here for your reference. Please find this information below and, as always, contact Marketo Support if you still have any unanswered questions. Are all email links impacted by this patch? No, the vast majority of links within emails are not impacted in any way. By default, Marketo converts all email links to shortened tracking links. These links were not impacted by this patch. These links should continue to function as expected, regardless of when your email was sent. Note: This also applies to any links that contain the “mktNoTrack” or “mktNoTok” class. These links were also not impacted by this patch. Which links were impacted? The only links that were impacted were links that contain pre-generated mkt_tok values. There are three ways these type of links can be present in your email: 1. You use one of the following system tokens in your email: {{system.viewAsWebpageLink}} {{system.unsubscribeLink}} {{system.forwardToFriendLink}} 2. You use the “Include View as Web Page” option in the Email Editor and your Admin > Email defaults for “View as Web Page Text” explicitly includes an mkt_tok value like this: mkt_tok=##MKT_TOK## 3. You use Marketo’s default functionality to auto-insert “Unsubscribe” footers at the bottom your emails and your Admin > Email defaults for “Unsubscribe Text” explicitly includes an mkt_tok value like this: mkt_tok=##MKT_TOK## How will behavior change for these links? 1. System Tokens For emails sent out prior to 4/6/16: {{system.viewAsWebpageLink}} - Any pre-patch emails that contain {{system.viewAsWebpageLink}} links will now direct users to a page indicating that the lead-specific email cannot be rendered. Users will, however, have the option to instead see a generic view of the email (no lead tokens, dynamic content, etc.). {{system.forwardToFriendLink}} - Any pre-patch emails that contain the {{system.forwardToFriendLink}} link will no longer function. Currently, users will see an error message on click. {{system.unsubscribeLink}} – Any pre-patch emails that contain the {{system.unsubscribeLink}} link will continue to function and point users to your unsubscribe page. However, the unsubscribe form will not support prefill for this visit. Note: For all of the above system tokens, any emails sent out post-patch are not impacted. 2. “View as Webpage” - If you implement a “View as Webpage” experience in your emails by using Marketo defaults, selecting “Include View as Web Page” from the Email Editor, then you will see the following behavior: “View as Webpage" links inserted into the HTML side of emails are not impacted. These links should continue to function as expected, regardless of when your email was sent. “View as Webpage" links inserted into TEXT side will behave similarly to {{system.viewAsWebpageLink}}. For emails that were sent prior to 4/6/16, these links will direct users to a page indicating that the lead-specific email cannot be rendered. Users will have the option to instead see a generic view of the email (no lead tokens, dynamic content, etc.). Note: any emails sent out post-patch are not impacted. 3. “Unsubscribe” - If you implement an “Unsubscribe” experience in your emails by using Marketo’s defaults, then you still see the following behavior: “Unsubscribe" links inserted into the HTML side of emails are not impacted. These links should continue to function as expected, regardless of when your email was sent. “Unsubscribe" links inserted into TEXT side will behave similarly to {{system.unsubscribeLink}}. For emails that were sent prior to 4/6/16, these links will continue to function and point users to your unsubscribe page. However, the unsubscribe form will not support prefill for this visit. Note: any emails sent out post-patch are not impact

Issue Issue Description A field cannot be hidden, renamed, remapped, or merged into another field while it is being used by any assets in the system - where do you find what is using that field? Solution Issue Resolution Go to the Admin section in Marketo Click on Field Management in the left sidebar Locate the field through the Search on the right There is a "Used By" section that shows the forms, smart lists, and smart campaigns, and any other assets using that field Go to those assets and remove the field name from it. Sometimes the asset is a Smart Campaign with an unusual name, which may indicate is a background campaign for something like an Engagement Program, Segmentation, or Revenue Cycle Model. In that case, you will need to go to the program or model using the background campaign and remove references to the field there. If you are certain that the field you are trying to hide is not being used by any assets, yet it is shown as being used by other assets in Marketo, please raise a support ticket. Marketo Support can verify if the field still has any references within an asset. If not, Marketo Support can delete the dependency in the database so that the field can be hidden.

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Unable to send email through Tout servers

Additional Information Regarding the April 6th Security Patch

Unable to Merge, Rename, Remap, or Hide Fields That Are in Use