Marketo users can configure Marketo to manage, nurture, and measure leads that are created from Google AdWords.
We offer 2 options, depending on what type of web page is linked to your Google AdWords ad.
Option 1: Link Google Adwords Ad to a Marketo Landing Page with a Form
- This solution does not require custom coding
- This solution does not require any additional cost
Option 2: Link a Google Adwords Ad to Any Page on your Website
- This solution does require custom coding so that you can capture the PPC (pay per click) information when the lead comes back 'later' to fill out a form on your page
- Depending on whether you have resources internally to do the custom coding, this solution may or may not require additional cost
Reporting Available (for both Option 1 and 2)
- Number of new leads acquired by Google Adwords Program
- Cost per new lead acquired by Google Adwords Program
- Number of leads acquired by keyword/search phrase
- Top 10 keywords/search phrases which acquired new leads
- Top 10 AdWords CampaignID which acquired new leads
- Number of Opportunities by keyword/search phrase
- Number of Opportunities by CampaignID
Additional Reporting Available if you have Revenue Cycle Analytics/Explorer
- Conversion ratio of your Google Adwords
- Return to investment for your Google Adwords
- Top 10 keywords by month report which shows
- Average days to convert to opportunity
- Number of leads converted to opportunity
- Top 10 CampaignID’s by month report which shows
- Average days to convert to opportunity
- Number of leads converted to opportunity
- Program Channel report >> Google Adwords (custom channel) metrics by quarter
- New names, cost per new name
- Opportunity units, Pipeline generated, revenue, revenue to investment
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