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Issue After running a Smart Campaign to delete some records, you don't see any deletion activities in the Results tab.  It appears the campaign did not run. Solution If you ran a Smart Campaign to delete records and the only flow action is to 'Delete Person', you will not see any activities in the campaign results as these activities would be associated to the deleted records. This would lead to the impression that the campaign did not run, even when it did.   In order to check the status of the campaign or if the records were deleted, you can check the 'Run History' of the campaign to see if it has one of the following statuses: "Completed (number of people qualified)" "Running campaign - executing flow"   If the campaign is still running, you can also check the Campaign Queue to see if the campaign is still in the queue.
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Issue You have sent out an email, and the Link Performance and Email Performance reports are showing clicks on the unsubscribe link in the Clicked Link numbers.     Solution Typically Marketo automatically omits clicks on unsubscribes, but that only happens in certain situations. If the email has a link to the unsubscribe page hard-coded in the email (or template) HTML, Marketo will see it as a simple link, like any other link, and will include it in reporting as a Click Link activity.  Marketo will only automatically omit clicks on unsubscribe links when either the {{system.unsubscribeLink}} token or the default email footer is used in an email.  These links will will show up as Unsubscribes instead of link clicks.    
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Issue You have created a Smart List and want to filter off of the Lead ID.     Solution Marketo does not have this functionality to filter off of Lead IDs.  This is also true of Salesforce IDs. You can upvote an Idea on the Marketo Community  -  the Marketo Product Team monitors that forum for possible future updates. Filter by ID Filter by SFDC ID    
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Issue You would like to include the subject lines of your emails in your email performance reporting     Solution In the Email Performance report in Analytics, you cannot not add the subject line to the report. However if your instance has access to Revenue Explorer then you can create a report that includes subject line. Within Revenue Explorer create a new Email Analysis report. Email Subject is listed under Email Attributes, you can either include Email Subject as either a row or a column.  https://docs.marketo.com/display/public/DOCS/Email+Analysis   Who This Solution Applies To Customers with Revenue Explorer    
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Issue You already have a Marketo connected to an instance of Salesforce and want to switch to a different instance of SFDC.     Solution This is not possible. Once you have connected your Marketo instance to an instance of SFDC, that connection cannot be changed. If you want to connect Marketo to a different instance of SFDC, you would need to contact your Customer Success Manager to have a new Marketo instance provisioned.        
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Issue Description You want to know how long changing a segment takes. Issue Resolution Segment changes are treated like any other activity that is being queued up and processed to be run. Segment changes have an extremely low priority and can sit in the queue waiting for other activities to finish, so you should wait for some time after making the change before you reference the segment elsewhere.
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Issue Description You recently passed the MCE and want to add the certification to your Community profile.   Issue Resolution Certification updates happen every 2 weeks, and your Community profile has to be filled out completely for the update to work. If you don't see your update within two weeks, please reach out to mktcertf@adobe.com.     Is this article helpful ? YesNo
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Issue How to use the Web Page, Referrer URL, or Query String constraints to specify web page when using one form on multiple pages. Solution Use the appropriate constraint to specify which page the form is on when using a "Fills Out Form" trigger or "Filled Out Form" filter in a Smart List. There are three options: Web Page Referrer URL Query String   Web Page This constraint is designed for Marketo Landing Pages. If you have one form on multiple pages, and were attempting to specify a Marketo Landing Page, then you would use Web Page.  If you use Web Page, your value is the Landing Page asset name, such as "Global Contact Form Page". Or if the page is local to a program, the name format would be [program name].[landing page name]   Referrer URL This constraint is designed for external, non-Marketo pages. If the form you have is embedded on an external page, the value you would enter would be the URL of the page.This constraint is very picky about the values entered. Say the form is on http://www.pages.domain.com/contact-us.html. Only the following 2 options would function: Referrer URL - is - http://www.pages.domain.com/contact-us.html Referrer URL - contains - www.pages.domain.com/contact-us   By using "is", the exact value must match. When using "contains" a smaller portion of the whole can be used. Even "contains" /contact-us would have worked successfully, but the less specific the value is the more other pages could qualify depending on the use case. Generally, "contains" is advised with a unique portion of the URL because there can often be querystrings on URLs that would then not satisfy the "is" constraint.   Querystrings If the form is on a page, and the page has a querystring, such as: http://www.pages.domain.com/contact-us.html?product=new-stuff, then the form submission activity on the Marketo record would have a new field in the Detail called Query Parameters. (Querystring, Query String, Query Parameters are all the same thing.) If you set up direct links to the Page with unique querystrings, then you would be able to use the Querystring constraint and use values from the querystring in the trigger/filter form fillout campaign.
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Issue You have integrated Marketo and Facebook Lead Ads in Marketo Admin > Launchpoint, and your test form-fills are not appearing in the Marketo Lead Database. Solution Occasionally the integration between Marketo and Facebook needs to be re-authorized. This is one of the primary troubleshooting steps we start with in these situations. The instructions for re-authorizing are as follows: Navigate to Marketo Admin > Launchpoint, and take note of the Facebook User that is used in the Lanchpoint integration, Log into the Facebook Business Account, and navigate to the settings where the Admins are added/removed Remove the User, and save changes Re-add the User back to the Business Account as an Admin, save changes Navigate back to Marketo Admin > Launchpoint, and edit the Facebook Lead Ads integration, Proceed with 'Next' to view the Facebook Account, and click 'Re-Authorize' The final step after this would be to attempt another form-fill on a Facebook form to see if the activities are appearing in Marketo.
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Issue When your Salesforce Sandbox gets refreshed and is given a new OrgID, you will have to contact Marketo Support to work on getting the Marketo Sandbox addressed properly.     Solution This process is a 2 step process, the first step completed by Marketo Support on the backend. The second step is for you to enter the desired Sync User credentials in Marketo Admin > Salesforce. In order to do this second step correctly, you will need to generate a new Security Token for this Sync User within SFDC. Your SFDC Admin may need to do this for you. It is best that the token be newly generated the same day as performing this process. This process can be done over the phone so that both you and Marketo Support get immediate feedback.
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Issue When data is synced to Marketo from lookup fields in Dynamics, the unique record GUID is put in the Marketo field rather than the name of the referenced record.     Solution In Dynamics, the data stored in lookup fields is actually the unique ID of the referenced record. Since the record that is being referenced is also in Dynamics, the UI is able to display the name of the record rather than its unique ID. However, when the data for those fields is pushed to Marketo, it is still the unique IDs that are synced over, so you will see the long string of letters and numbers in the associated Marketo fields, and not the name of the records. A workaround for this behavior is to: Create custom fields in your CRM for each of the lookup fields that you intend to sync. Create a workflow in Dynamics that populates those fields with the name of the  referenced record, and stores it as a string of text. When those fields custom fields are synced to Marketo, the data will be displayed as the text that you want instead of the unique IDs. Who This Solution Applies To Customers integrated with MS Dynamics
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Overview It can be difficult sometimes to know how many trigger campaigns you have running or where they’re located. Marketo can show you where they all are inside of the Campaign Inspector. This article will show you where to find Campaign Inspector and what to look for when you’re going through it. Turning on Campaign Inspector Campaign Inspector isn’t enabled in all Marketo instances by default, but it can be switched on pretty quickly. To turn on Campaign Inspector: 1. Log in to your Marketo instance. 2. Click on the Admin link at the top of the window. 3. Click on Treasure Chest. 4. On the Campaign Inspector section, click EDIT. 5. In the dialog window that appears, check the Enabled box and click the Save button. If you have trouble turning on Campaign Inspector, please Contact Marketo Support Finding Campaign Inspector The Campaign Inspector is a tab located inside of Marketing Activities. Once it’s enabled, you will find it right next to the Marketing Activities tab. What does Campaign Inspector show? The Campaign Inspector will show you the active trigger campaigns or recurring batch campaigns that you have in your Marketo instance. As you can see, the details can be sorted by Campaign Type, Campaign Name, Triggers Used, Activity Filters, Flow Actions used, and the date it was last modified. Searching for specific campaigns At the bottom of the window, there is a search field where you can search for specific campaigns. For example, in the screenshot above, you’ll see an operational campaign with triggers listening for emails that have bounced. If you search for the word “bounce” in the quick find, these campaigns will pop right up! Makes it really handy when you have large numbers of campaigns running! Exporting the results One of the great benefits of Campaign Inspector is that it has the ability to export results! Just click the export button at the bottom on the toolbar and you’ll get the spreadsheet downloaded.
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Issue How to work effectively with Marketo Support to quickly resolve your issues. Solution Best Practices:   Be specific about the issue you are experiencing. Describe the expected behavior or appearance of the asset we are troubleshooting - what you believe should be happening Describe the actual behavior or error in the asset we are troubleshooting. Provide links to the assets we need to troubleshoot. Click on the specific asset in the navigation tree and then copy the URL displayed in the address bar of your browser into your case.  This will take us directly to the asset. If we are troubleshooting a specific asset inside a program, such as a Smart Campaign or an email, provide the link to the asset itself rather than to the program containing the asset. Provide examples of the issue: Provide links to specific leads that are examples of the issue you are having. Even if the issue affects multiple leads, we still need to start by looking at specifics. Provide the exact text of any error messages you might be receiving, along with the timestamps. Screenshots can be very useful for this. When troubleshooting API call issues, attach copies of the the request and the response that show the issue you are having. If the issue concerns a non-Marketo asset such as a webpage, please include the URL.   Include screenshots and log files: Since we do not have access to your CRM, if there is information in the CRM we need to see, attach an uncropped screenshot of an example record to your case. When taking the screenshot, log into the CRM using the Marketo sync credentials. This will allow us to see what Marketo sees through the sync. If you are using MS Dynamics, attach the Marketo logs and Marketo error logs to your case. Involve other resources as necessary, even if they aren't Marketo users.  We may need to work with your CRM admin, your IT department, or your web developer.  CC-ing them on the case is a simple way to loop them into the support case so you don't have to run questions back and forth.   Please be aware that Marketo support are not trained as web developers or CRM admins. We are happy to help you troubleshoot issues with your Marketo instance and integrations, but we are not able to troubleshoot custom code or advise you on details of your CRM administration.
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Issue What is the difference between mktNoTrack and  mktNoTok? Solution Adding the mktNoTrack class to an email link tells Marketo not to add a tracking link to the URL. Without the tracking link, the recipient is not redirected through the tracking server before going to the target URL. Use this when you specifically don't want to track Clicked Link in Email events in the Marketo database. Adding the mktNoTok class to an email link tells Marketo not to add the _mkt_tok parameter to the target link.  Used when the target link does not behave properly, for example, a mailto: link that should not have extraneous URL info or a static file that won't download when there are query parameters. The click activity will still be tracked, but the associated lead info will not be carried onto the page for use in functions such as form prefill.
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Issue A Program or Smart Campaign was deleted and you would like to have it restored. Solution Marketo Support cannot restore deleted programs or campaigns. Marketo Support can only restore deleted leads, emails, and landing pages within a certain amount of time after deletion.  Landing pages and emails that are assets of a deleted program cannot be restored. Marketo Support can provide the smart campaign configuration, including details such as filters in the smart list and flow steps. It's essential, however, that the deleted campaign is relatively recent, ideally within the last 2 weeks.
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Issue Description A lead fails to sync to Salesforce with the following error: Failed: FIELD_INTEGRITY_EXCEPTION: There's a problem with this country, even though it may appear correct. Please select a country/territory from the list of valid countries. This error may also occur for state as well as country fields. Issue Resolution Country/State pick-list is enabled on your SFDC instance. As a consequence, SFDC will reject any record with country/state value does not belong to the list and therefore, you will have to make sure that countries are set correctly everywhere in Marketo, and especially: in forms in data management campaigns in imports For example, if you try to feed "New York", it will not be accepted. It will only accept "NY". The error messages you're seeing are coming from Salesforce because the State fields have been standardized to only accept certain pick-list values. In order to get these records to sync with Salesforce you'll need to update them to have valid values. Contact your SFDC Admin to get the list of accepted values for that field and update the record in Marketo with the appropriate value that is accepted by SFDC. If you feel like pick list is not necessary on SFDC, you could just disable the state or country pick lists in SFDC by following the below document https://help.salesforce.com/articleView?id=admin_state_country_picklist_enable.htm&type=5 Who This Solution Applies To Customers who use SFDC as their CRM
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Issue Description Email Link Performance report on the same email shows more clicks compared to clicks in the Email Performance Report. Issue Resolution Email Performance Report clicks shows the total number of leads who has clicked any link in that email. This count is independent of any links and how many times a lead has clicked any link on that email. Email Link Performance shows the number of unique people who clicked each link. It shows the number of leads who clicked that particular link. The same lead could’ve clicked another link. So in the total it would be counted as 2 leads in the report but in reality both are same leads. This is the reason why you see Email Link Performance report shows more clicks compared to clicks in the Email Performance Report
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Issue Revenue Cycle Explorer Data is not accurate comparing to Smart lists or other areas of Marketo.   Solution The data inside of Revenue Cycle Explorer (RCE) can be different from Marketo and can raise concern. However there is a couple reasons the data may not match 100%!   The data date range is within last 24 hours. Revenue Cycle Explorer utilizes an proccess which replicates the data to a dedicated Database just for running RCE reports. This proccess runs during the middle of the night to replicate the data, so the most recent the data would be is from the night before or early morning!   The data measure is looking at different data type or defining it in a different manner. The name of a measure is only part of the story. While 2 measures may have the same name, the way the data is calculated can be different between the two! You can find a deeper confirmation of what exactly is being measured or detailed by one of two ways. Right click on the Measure or Attribute & choose Properties. The Properties window will give you an additional data under Description. A alternate option is if you already have the Measure or Attribute on the report, you can right clic on it and choose "Tell me about..." and it will provide an explanation of the Measure or Attribute and how we are calculating it. Mouse over the Measure or Attribute, this will show an hover text showing the details of what and how its being measured or analyzed. OR   Revenue Cycle Explorer will see all leads and does not filter out leads by work-space visibility. So leads from other workspaces may show in your analytics if not filtered out!   Deleted leads still can show for up to 24 hours, due to the afformentioned data replication cycle.   There are other reasons data may be different, feel free to reach out to Marketo Support for further details or investigation!  
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Included in this article Overview Sometimes the data you see in your CRM system doesn't match what you see inside of Marketo. This document will show you the common reasons to help troubleshoot where the problem could be coming from. What Causes Data Mismatch The vast majority of data mismatches result from sync backlogs, so much of this doc will go over sync backlogs. However, since there are a number of other ways this can happen, here are the most common ones to watch out for: Sync delays from backlog Incorrect set up of campaigns to add leads to SFDC Campaigns Sync user permissions Field Value Validation Field Type Validation Sync Delays from Backlog Whenever an update is made to a record, it generates a System Modification Time Stamp, referred to as a SysModStamp. The creation of a SysModStamp on a field that is visible to the sync user will queue the record to be resynced. Whether the update is made on the Marketo side or on the CRM side, it will trigger the record to be resynced to update the information on the other end through the regular Marketo to CRM sync cycle. When large numbers of updates are made like from a field value changing, then large numbers of records are altered, causing new SysModStamps on those records. This in turn results in large numbers of lead record updates that need to be resynced between Marketo and your CRM. The sync of leads flows at the rate of approximately 10,000 records per hour. If you've updated 10,000 records at once, you can expect the sync of that data to take roughly an hour to complete. If you've updated 20,000 records at once, you can expect the sync of that data to take roughly two hours to complete, and so on. Thousands of updates are synced over in just one API call as opposed to making a single API call for each individual update. Updates synced between Marketo and your CRM through the sync cycle occur in batches—large groups of updates made all at once to allow the data to be transferred more efficiently. That means 10,000 updates to the Lead Object, 10,000 updates to the Contact Object, then 10,000 updates to the Account Object, all within one sync cycle. The sync cycle won’t let one Object dominate an entire sync cycle with large numbers of updates. Any updates over 10,000 will wait until the next sync cycle. Checking for the backlog Long sync cycles are an indication that there are a lot of updates being made. To check when did the last sync happened 1. Go to Admin 2. Go to integration for your CRM (e.g. Salesforce) in the tree on left 3. Go to the top right corner to see the information of Last Synced. Compare the time shown there to the current time. If it's a long time difference, you've probably got a significant backlog of updates waiting to sync. How do you fix it? Stop making more updates. Once the records are queued up to sync between Marketo and your CRM, there's no way to cut it off and stop it from going through the sync. The data will sync through, but essentially you'll have to just wait for it. If you can stop making continued updates until after the backlog has cleared, you'll be helping it to clear faster. Campaign to add leads to SFDC  Campaign set up incorrectly There can also be cases when you are pushing leads to SFDC Campaigns via Marketo Programs or Smart Campaigns. If you have a flow action where you enter an incorrect campaign name or the corresponding status, the leads flowing through this campaign will have issues while syncing. If you've synced the lead from Marketo to the SFDC Campaign but accidentally synced it to the wrong one, you'll have a data mismatch there. Ensure that you have the campaigns with correct names and statuses Sync user permissions Sometimes a lead won’t sync to CRM because the SFDC sync user doesn’t has permissions enabled to allow the Marketo sync user access to it. Ask your CRM Admin to update the permissions so as to allow Marketo sync user access to the record. Field Value Validation If there’s a validation in your CRM on certain fields, and the field value in Marketo doesn’t qualify for the validation, the lead would not sync.You'll see "FIELD_CUSTOM_VALIDATION_EXCEPTION" error messages, which are your indication that this is where the problems are coming from. For example: Let’s say there’s a validation in Salesforce to accept on “CA” as a value for the field “Country”, and Marketo field has it’s value as “Canada”. The lead would not sync to SFDC. To resolve this, ensure that field value aligns with the validation in SFDC. Field Type Validation Field types must be compatible between Marketo and Salesforce. If the field types are different in Marketo vs CRM, it won't be able to sync properly. For example: If the field in SFDC has the type of “Float” and field in Marketo is “Score”, then they aren't compatible and won’t sync. To resolve, ensure that the fields have similar or compatible types in Marketo and CRM
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Issue Description An Email with only emoji in the subject line is displaying "Subject is empty" error and is not approving, or emoji fail to render elsewhere in the email. Issue Resolution If the subject line only consists of emoji, consider adding text. The Email Editor was not designed to insert emoji. However some have been able to insert emoji from outside sources. Those with the most success are inserting UTF-8 encoded emoticons. This specific encoded emoticon can be inserted (copy/paste) through a 3rd party website, located with a general web search: "UTF-8 emoticons/emoji". If the inserted emoji has a different encoding, it may fail to render in the Email Editor, and it may fail to render upon delivery as well. Rendering upon delivery will be reliant on the recipient server. If the emoji is considered invalid, then the 'diamond with question mark' character may remain. Alternatively, basic symbols could be used instead of emoji, as they are ASCII characters and not reliant on extra encoding. 3rd party sites, identified with a websearch: "ASCII symbols", can be a resource. Another option can be q-encoding the emoji in UTF-8 format to render a string of code that can be used. This code tells the email client to render the desired emoji. To q-encode, copy and paste the desired emoji through a Unicode to UTF-8 translation tool, such as https://tools.bluestatedigital.com/kb/subject-line-assistant ​and then insert the translated code.
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