Unsubscribe clicks showing in Email Click Link Reporting


You have sent out an email, and the Link Performance and Email Performance reports are showing clicks on the unsubscribe link in the Clicked Link numbers.




Typically Marketo automatically omits clicks on unsubscribes, but that only happens in certain situations.

If the email has a link to the unsubscribe page hard-coded in the email (or template) HTML, Marketo will see it as a simple link, like any other link, and will include it in reporting as a Click Link activity. 

Marketo will only automatically omit clicks on unsubscribe links when either the {{system.unsubscribeLink}} token or the default email footer is used in an email.  These links will will show up as Unsubscribes instead of link clicks.