Welcome back to the Community Lens newsletter for April 2025! In this edition, catch the latest on-demand resources from Adobe Summit 2025, view our step-by-step guide on how to use the new email editor, and watch our product demo on the recently launched Adobe Express integration! Lastly, don't miss the several blogs published by our Adobe and Community experts, which cover topics on the classic features in Marketo Engage, backfilling acquisition programs, and Marketo Champion's take on the Adobe Identity Migration!
Highlights
- [Adobe Summit 2025] Marketo Engage Recap: A wealth of new product information was shared by the Marketo product team at Summit this year. For a list of the top sessions available on-demand, make sure you check out our recap thread!
- Step by Step Tutorial: Try the New AI-Powered Email Editor in Adobe Marketo Engage: Read this in-depth tutorial if you are curious about how you can spin up personalized emails quickly and perfect them for your B2B audiences, all while using the latest Email Editor. In this guide, product lead Sreekanth R. walks you through creating an email template, locking in template sections, creating reusable email fragments, and more. This guide is an invaluable resource if you're looking for best practices on how to use one of Marketo's most exciting new features.
- AMA Recap for Adobe Identity Management Migration: Did you miss our AMA session on the IMS Migration? Occurring on Feb 11th, key takeaways from the AMA session included discussions on the advantages of Adobe IMS, potential challenges to be aware of, typical migration timelines, and strategies for preparing team members for the change. The event also addressed concerns about user management, Single Sign-On (SSO) implementation, and post-migration support. For those who missed the live session, all information shared during the AMA can be reviewed on the Community. If you have any lingering questions or concerns, don't hesitate to reach out to Adobe support for assistance.
- [Video] Adobe Express in Marketo Engage - Now Live!: Adobe Express is now integrated with Marketo Engage and Adobe Journey Optimizer B2B Edition, allowing you to edit images directly in Design Studio. This powerful integration streamlines your workflow, enabling faster turnaround times and increased content reuse. With an Enterprise license, you'll have access to AI-powered features like object insertion and removal, advanced cropping, and fine-tuning image quality. Even without a license, you can still utilize quick actions such as resizing, background removal, and format conversion. Explore the new features today!
- [VIDEO] Coming Soon - New Advanced Report Builder for Marketo Engage: We're excited to introduce the revamped Advanced BI Analytics, launching in a couple months! With new features like drill-down analysis, faster performance, expanded visualizations, and easy PowerPoint sharing, this update makes it easier to discover insights and share them effectively. Please note that the nine key reporting areas and 30+ pre-built templates you’re used to will stay the same. If you're an entitled Marketo Engage customer, the new version will appear soon with in-product notifications and resources, and you can toggle between the old and new versions until summer. Your old reports will be copied over in April, making the switch seamless. Watch our product demo here and stay tuned for more!
Additional Announcements
- 10 Classic Features of Marketo Engage: Marketo is ushering in a new era of marketing automation, but it’s important not to forget the power of its classic features that continue to drive success. In this retrospective take from Community Advisor and Champion Balkar S., ready (and watch) how Marketo’s time-tested tools remain essential for marketers. From robust audience management and campaign building to dynamic content and automation, these foundational features enable efficient, scalable marketing efforts. Ready to revisit these classic tools and take your marketing to the next level? Dive in to learn how these features can still work wonders for your strategy.
- Don't Start your LP Domain with "Ads": Sometimes troubleshooting an issue within Marketo isn't always what you think. Read about Sanford's anecdotal findings when trying to identify the root cause for a client's Marketo forms mysteriously disappearing when presented to users of AdBlock Plus. The solution could be more intuitive than you think!
- How to Backfill Marketo Engage Acquisition Programs: When Acquisition Programs aren't consistently set in Marketo, it can lead to incomplete data and reporting gaps. Fortunately, backfilling the AP and Acquisition Date fields is a fixable issue. By assessing the scope of missing AP data, understanding trends, and creating operational programs, marketers can quickly restore missing data, improving reporting accuracy. Learn more from our Marketo expert Kate C. as she covers why this process ensures better data completeness and insights for the future. Are you ready to fix your acquisition program gaps and boost your reporting?
- Optimizing Email Address Management in Marketo: Managing multiple email addresses in Marketo can pose challenges, especially when alternate emails lead to invalid records and unreliable reporting. To address these issues, read Ruchi L.'s brief guide on how implementation strategies like bounce management, enrichment, and email validation tools (e.g., ZeroBounce, NeverBounce, Kickbox) can ensure accurate email tracking and improved deliverability. By automating email validation and leveraging smart campaigns, businesses can reduce manual efforts, optimize their email database, and improve campaign performance. Ready to take control of your email management? Dive into her blog for more information!
- Simplifying your Marketo Transition to Adobe Identity Management: Marketo is migrating to Adobe’s Identity Management System (IMS), bringing key benefits like unified user management, seamless switching between organizations, and access to innovative features like the new Email Editor. Champions Zoe F. and Ilona B. cover the 3-phase migration process with helpful tools and tips for smooth transitions. Read this to prepare your team and yourself with new sign-in processes and communication steps!
- The Rarely Needed (but still important) "offSuccess" Un-Handler: A common issue with Marketo form submissions is duplicate GTM Data Layer updates, often caused by using whenRendered. The former triggers multiple form renders due to Visibility Rules, stacking multiple listeners. Read this article from Sanford on why an alternative command works better in this use case.
- The New Marketo Engage Email Designer is Pretty Cool: By now, you may have heard that the new Email Designer is out, and it's a game-changer. The new design tool allows teams to create, edit, and import HTML emails seamlessly. Even Marketo Champion Melina C., who tested the new tool, praised its efficiency and ease of use. She noted that it reduces manual adjustments and improves speed without sacrificing brand consistency. And with more features coming soon—like instant formatting and content approval workflows—the future of email design is looking bright! Want to dive deeper into the updates? Check out more in our blog or join us at Adobe Summit for exciting insights from users like Melina!
- New Authoring Experience: Taking Asset Design and Editing to the Next Level: In early February, Adobe launched the new Email Designer in Marketo, offering a fresh, intuitive UI that brings impressive features like reusable fragments, flexible content locking, and easy template creation without much HTML knowledge. Users with access to the new Email Designer can create and edit emails and templates, using a drag-and-drop interface and integrating features like tokens and links with improved management. However, there are some current limitations, such as the inability to use the new emails in Default, Event, or Engagement programs, as well as the lack of support for dynamic content and velocity scripts. Fortunately, these issues will be addressed in upcoming releases later this year! Read about these upcoming features and other planned enhancements in this blog by Champion Katja K.
- You’re probably overusing “&” in links: Here’s a quick tip - if your URL’s query params start with utm_, you don’t need to use &—just go with the simple &! While using & isn’t harmful, it can make your links trickier to read and build. For non-utm_ params, though, stick with & to avoid confusion. Curious why? Dive into Sanford W.'s brief how-to into when & is really necessary and how it all works!
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