Marketing is hard. Trying to figure out the right time of day to communicate with your customers, the frequency, the words used, whether to let the intern use your brand to attempt viral TikToks. But harder yet, how do you market to marketers? The ones who have seen it all? Is there a special mixture of ingredients that helps get through to this even tougher crowd? Two parts fun facts, three parts superlatives, a healthy dose of exclamation points, and it’s baby, you got a stew going?
No. You just level with them.
That said, our last email editor was...a bit long in the tooth. Trust me, I know, having personally written their help docs a good four years before any of us had to put on a mask to enter a grocery store. But that was then. This, as they say, is now. And now, we have a pretty darn cool email designer.
But is email still relevant?
In late 2024, research and consulting firm eMarketer published an article detailing how often email is used. In the United States, more than 82% of the population engages with email, and that number is expected to steadily increase over the next few years. Email engagement also rose, from 30.7% in 2022 to 45.6% in 2023. The January 2025 Dotdigital "Global Benchmark Report 2025" indicates that as of July 2024, worldwide email marketing open rates were over 45%. And according to global data and business intelligence platform Statista, there are over 4.3 billion email users worldwide.
So, yeah. Email is still relevant.
Last fall, we implemented a beta program for a number of Marketo Engage users to test out our new email designer. As a result, we received invaluable feedback on various aspects of the feature. One of the more active beta users, Marketo Champion Melina Chan, recently shared some of her thoughts. “The ‘import HTML’ process from our existing, approved Marketo emails was surprisingly seamless. It rendered about 95% accurately in the new designer, which significantly reduced the time needed for manual adjustments,” she said. She went on to add how impressed she was by both its speed and efficiency. “The ability to create new templates from existing emails, without needing coding knowledge, has the potential to streamline our email production process and allow our team to build and iterate on designs more quickly while still maintaining brand consistency."
Chan, Head of Marketing Automation (Southeast Asia) for global education services pioneer IDP Education Ltd, plans to tout the benefits of the new email designer during a live AMA session at Adobe Summit on Tuesday, March 18. “For us, email communication is a key touchpoint in guiding students through their international study abroad journey, transforming their lives to international education,” she said. “The enhanced tools in the new email designer have already allowed us to craft more compelling, visually appealing emails that align with our brand identity. I’m looking forward to sharing my experience—from beta testing to the current release—at Summit. It’s been great to be part of the Marketo community and contribute to shaping the Designer through user feedback.”
Already an expansive tool, several more enhancements are coming to the email designer in the months ahead. Things like instant email formatting, design customization options, a content approval workflow, various third-party tool integrations, and some really cool features I’m not allowed to mention just yet. It’s pretty exciting, and we hope you’re as excited as we are about the powerful new designer. To learn more, check out this Nation blog post from senior product manager Sreekanth Reddy, or our help documentation overview.
Be sure to keep an eye out for future blog posts, highlighting more of the innovations that help Marketo Engage continue to be the industry leader in marketing automation.
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