Did you get a chance to attend Adobe Summit 2025 in-person or virtually this year? In case you missed it, several exciting new features were shared at our product sessions and labs. Check out some of the recordings below, now available for you to watch on-demand. From Marketo Engage roadmap innovations to customer-led best practices on our latest enhancements, you're sure to find a topic that applies to you!
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Session Description
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On-demand Link
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| Marketo Engage and Journey Optimizer B2B Edition Roadmap and Innovations |
Discover the future of marketing automation and revenue marketing with our Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition product leaders. This session will unveil key innovations in B2B marketing automation with a focus on generative AI, data-driven strategies, and enhanced customer journeys. Our roadmap includes powerful new features that allow marketers to move faster with new AI-powered content, optimize workflows with deeper connectors and insights, and scale journeys across channels with AI. |
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| Accelerate Email Campaigns in Marketo Engage with the New Gen AI Powered Editor |
Discover how to elevate your email marketing featuring Marketo Engage’s new GenAI-powered email designer. This no-code tool is transforming how teams create professional, on-brand emails—no HTML required. Hear how your fellow Marketo customers are crafting impactful campaigns and see how the AI Assistant for content generation and Adobe Express integrations streamline creation, scale personalization, and boost audience connection. Walk away with actionable strategies to drive engagement, nurture leads, and maximize conversions. |
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| ABM and Buying Group Orchestration with Journey Optimizer B2B Edition at AWS |
Creating meaningful, real-time engagement across channels is essential to building lasting business relationships. Discover how AWS, in collaboration with Deloitte, set up Adobe's first instance of Journey Optimizer B2B Edition to revolutionize customer journeys for B2B audiences. This session will share practical strategies for leveraging Journey Optimizer B2B Edition alongside Marketo Engage and Real-Time CDP B2B Edition to deliver unified, personalized experiences and drive impactful engagement. Whether you’re a business looking to enhance customer journeys or scale your B2B marketing efforts, you’ll leave with a clear view of what can be achieved and actionable insights to help transform your own approach. |
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| Boost Webinar ROI with GenAI Innovations for Interactive Webinars |
Discover the latest advancements in the Adobe Marketo Engage Interactive Webinars, designed to enhance engagement and drive leads further down the funnel. Discover new features, like the Engagement Hub, customizable templates, room management, and brand personalization. Learn how the new gen AI features enhance the customer webinar experience and how to turn webinars into powerful lead-generation tools with Engagement Hub. Discover how incorporating meetings within webinars can boost interaction and streamline the customer journey. |
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| Global Consistency with Marketo: Scale Across Workspaces, Languages & Teams |
In today’s connected world, global marketing teams must deliver personalized, consistent, and impactful campaigns across regions and languages. Learn how to structure and optimize your Adobe Marketo Engage instance to achieve global consistency while empowering localized marketing efforts and maximizing your use of Marketo. Based on experience in multiple multinational organizations, Zoe and Katja discuss which solutions work well for different use cases. Examine architecture, data compliance, and user enablement to help you manage Marketo for global success. Get practical tips, expert insights, and actionable takeaways to help you create a cohesive marketing ecosystem that works globally and locally for all businesses. |
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| How Eptura Optimizes User Journeys with AI-Powered Chat |
Your website is a critical component of the user journey, providing engaging and informative details about your organization and keeping existing customers informed. Ensuring it delivers the right information at the right time keeps both prospects and customers engaged, which is a top priority for any organization. Discover how Eptura leverages the generative power of AI and Adobe Dynamic Chat to create seamless, personalized, and effective user experiences. |
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| Journey Optimizer B2B Edition Roadmap: The AI Future of Account Orchestration |
The future of AI-powered account and buying group journeys that fill your pipeline is here! Come see Adobe Journey Optimizer B2B Edition’s roadmap capabilities and mainstage announcements in action. Adobe experts will showcase exciting new AI-driven account orchestration capabilities for buying group discovery, content personalization, sales insights, and journey creation that will streamline and accelerate go-to-market operations like never before. You’ll see proof of how Adobe is changing the game in B2B marketing and empowering teams to reach a new level of automation, business success and marketing career growth like never before! |
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| Marketo Engage Data Hygiene Strategies |
Delve into advanced Marketo Engage strategies for maintaining data hygiene using executable campaigns. Learn how to implement a governance framework for managing required fields and validation rules. Optimize your Marketo-to-CRM sync, improving both the quality of data and the efficiency of your marketing operations. |
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For a full list of all Marketo Engage and Measure sessions and the available recordings, please view the 2025 session catalogue here.
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