[Feb 11 AMA] Ask Me Anything about the Marketo IMS Migration

[Jon_Chen]

As you may have heard, all Marketo users will be required to migrate to the Adobe Identity Management System (IMS) soon. Join us on Tuesday, February 11th between 9 AM - 10 AM PST for this informative AMA session with our experts - @Steph_Simmons, @Yuri_Hirohashi , @Zoe_Forman, and @ilona_buteneers! They will walk you through the key benefits, crucial steps, and best practices to get your team ready. Now's your chance to get answers to any questions you may have about the migration and what changes you can expect going into the transition process. 

This AMA is a follow up to a few IMS events and resources that were published in the last month. If you missed them, be sure to check them out in the section below. If your organization is preparing for or about to undergo this migration, this AMA session is essential. Use this an an outlet to understand the customer benefits, common "gotchas" and concerns, the preliminary steps you need to take for your migration, and more. Our Adobe Marketo Engage Champions and experts are here to help!

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IMS Questions to help you get started:

• What are the benefits of migrating users to Adobe Identities?
• What should I be aware of before beginning the migration?
• What does a typical migration timeline look like?
• How do I prepare my colleagues for this migration?
• How can I ask for help during the pre-user, post-user, and post-support migration?

Additional Resources: 

• Adobe Identity Management System Migration Guide for Customers
• [On-demand] IMS Migration Unpacked: Simplifying the Transition for End Users
• More resources to come soon!

GUIDLINES AND REQUIREMENTS TO PARTICIPATE

Please note that this text-only AMA takes place as a discussion post on the Marketo Community. If you are unable to make this live event, you can always publish your question in the thread now! Please be sure to REFRESH the page frequently so you don't miss responses from our PMs or new questions/comments. If you are unable to attend, you can always post your question or comment in advance.

Your post in the dedicated thread must be:

• Related to the Marketo IMS Migration.
• To post a question or comment, you must be signed into the Marketo Community during the 1-hour period, on February 11, 2025, between 9am - 10am PST. Please note you do not need to login if you aren’t submitting a question or comment.
• For maximum visibility, please tag our experts in any of your posts on the dedicated thread by following the format “@username.”
• If you are unable to attend, you can always post your question or comment in advance!

**All AMAs are TEXT-ONLY, meaning there is no webinar, video call, or recording. All questions and answers will occur on this thread.

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Ask your questions NOW in the comment section below!

[Thorsten]

• What will be the trigger / kick-off for the process? Is someone going to contact us before the 30 days countdown starts to check if we are ready with SSO setup?
• Will sandbox and production systems move at the same time?
• How does the migration work technically, what exactly is being done behind the scenes? (inserts, deletes, mapping?)
• What is the key field for the migration to attempt a match with existing Admin Console users? Is it based on the Marketo Login ID field or the (verified unique) email address field?
• Will the migration of a sandbox system - where we had to confirm with different unique email address - cause duplicate users in Adobe IMS?
• Assuming a more complex scenario where we have Adobe Org A with Marketo and Adobe Org B with e.g. AEM Assets. We implement Marketo with SSO, but in Org B our users are still logging in with their non-federated Adobe IDs => what will be the experience for them in the browser when working with both systems simultaneously? Will they be able to work with two different browser tabs being logged in independently or will it conflict and force logouts of one system to use the other?
• Is there any way to retain the Marketo Nation community profile, incl. bookmarks and notifications for open discussions, ideas etc...?
• Can you walk us through the end-to-end creation process of a new Marketo user? Does it need to happen sequentially, first IMS then Marketo? Or does the setup of entitlements in IMS "insert" the user without roles/workspaces into Marketo already?
• Since I can migrate users individually I assume that people will - during the transition - be able to login via the old SSO and IMS in parallel?

Thanks for your feedback!

[Zoe_Forman]

Hi @Thorsten 

Thanks for your questions, we will certainly cover these in the Ask Us Anything IMS session on the 11th February.

If you haven't already can you RSVP and ask your questions so we can capture all questions and prepare to answer all in the session.

I have also taken note of our questions below. If you can't join live on the 11th February , we will answer all questions in the thread so you can return to the tread later.

Thanks, Zoe 

[Jeroen_Krah]

All our users are already on the Admin console except the API users that are in Marketo. Can they stay?

[Zoe_Forman]

Hi @Jeroen_Krah 

Great that your users are already on the Admin Console, this is one step in the migration process covered.

If you  have questions please RSPV and ask questions in advance so we can discuss as a group in the live thread in February.

API users do not a IMS login, we can explain in more detail in the Ask me Anything session.

Thanks, Zoe