Add a personalized URL to multi-platform save the dates in emails?

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Add a personalized URL to multi-platform save the dates in emails?

Hi folks,

 

We're using Zoom for our webinars, and it's currently integrated with Marketo. We send out personalized Zoom links to those who register for webinars using the token {{member.webinar url}}. This allows Zoom to recognize which registrants actually attend the event and sync the right Attendees back to the system post event automatically.

 

The {{member.webinar url}} token works well for the native MKTO .ics save the date and in the body of emails. We're hoping to expand our save the date functionality to be more like what AddEvent offers (e.g. add the event easily and to Apple, Google, Office 365, Outlook, Outlook.com, and Yahoo calendars). Their solution is user friendly and something our marketers could use easily to put together save the date links for various platforms and add to their email builds. For example, here's what their standard setup looks like in the body of an email:

 

AddEventLinks.png

The challenge is that MKTO doesn't support nested tokens, and my test with AddEvent to allow personalized URL's in save the dates is failing. I've tried in the location and description areas for events. For example, my test for a Google Calendar save the date appeared as follows when I clicked the AddEvent link from my test email. This wasn't unexpected due to MKTO's token nesting issues, but I'm hoping to find a workaround:

 

AddEventTest.png

 

Is there a way to create save the dates for multiple platforms using a token to allow for personalized URL's to an event? Ideally with something user friendly (like AddEvent) that non-techie Marketers can use easily? If there's a way to do this with AddEvent, would love to know the workaround.

 

Thanks in advance for any insights!

3 REPLIES 3
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Re: Add a personalized URL to multi-platform save the dates in emails?

Hey Julia,

 

You create a common LP which has the {{member.webinar url}}token and use this as the location for the meeting in the ics as a workaround! More notes on this approach here.

 

credits : @SanfordWhiteman 

 

 

Best,
Darshil
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Level 10 - Community Moderator

Re: Add a personalized URL to multi-platform save the dates in emails?

Hi Darshil,

 

That's true and I appreciate the link to my blog post. The redirector method should always be used, IMO, instead of using the {{member.webinar url}} directly.

 

But that doesn't entirely solve Julia's problem because there's going to be separate redirector URL for each event program, which means it still should be tokenized: it doesn't vary at both program and lead levels the way {{member.webinar url}} does, but it still varies at the program level.

 

A better overall solution here is to use Agical, which Julia (and you) can read about at https://blog.teknkl.com/tag/agical. Agical links can use Marketo tokens for the Subject, Description, and all other metadata for the event. (And of course it's completely free and anonymous to use btw.)

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Re: Add a personalized URL to multi-platform save the dates in emails?

Sure, Many Thanks @SanfordWhiteman 🙂

 

Best,
Darshil