I do mine differently by publication and by expiration date for our publications renewals, in one campaign. If there's only 1 or 2 people to a renewal campaign, I send the very fir...
The most important QA process I set up for our company is the following:- No email goes out without being proofread. We have 2 layers of proofs. There's a dedicated editor who proo...
Revamping our scoring models and am doing quarterly audits of our emails. Do more dynamic emails and train more people to do some turn-key or one off campaigns.
@autumn, if the bounce message says the folowing:550 [internal] [oob] [Invalid Email]. Does that mean it's a true invalid email. Because I have seen that one before.
@Josh, I like how you combined superior and period. I'm going to borrow it. "Superiod". @Angie, on our website, one of our simple opt-in forms says that when they register, they ar...
Is there a way to send an alert to the marketo admin when an email address is changed? People are making changes to email addresses all the time, especially for those who are marke...