Michelle_Tizian

@Dan and @jason, what Jason described above is what I do for our our marketing department. For marketing we have a program that nurtures those leads who came from PPC channel, LinkedIn, Twitter and the website. The latter 4 is what captures the lead, and the main nurture program is sending out the...

Hi Dan,I'm not sure how to answer your question, but let me see if I can use a different example than what you have above. So for our events department, they have 4 different types of conferences and the channel I set up for it is conference and all 4 events are in 5 different programs based on the...

Hi Dan,That's how we do ours. We have a separate one for our sponsorships and events too.

Hi Graham,Thanks for your input. Actually the reason why I brought it up is because there were a few times when our sales replaced the invalid emails with corrected emails and the invalid cause was still there, and causes a lot of confusion for us.

@Graham, do you recommend making the Invalid Cause NULL for those that bounced invalid? Otherwise, You might have an invalid false, but then the invalid cause is still there.

@Josh thanks for the detailed info above. That's very helpful at least in my case.

I also to MQL = 40. @Mark how many points do you deduct for inactivity, and if they unsubscribe?

Thanks Mark. I think I'm going to do further research on my own.

Mark, and how?

I do have to tweak, but it works for me either way.