Angus_McCann1

Level 3

Joined the community 04-01-2019

Level 3

Washington, DC

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Marketo Certified Expert Exam

by Angus_McCann1 02-21-2020

I will be going to Adobe Summit this year and taking the Marketo Certified Expert Exam and was wondering if anyone has taken it and what they used to help prep? I saw stuff here: https://www.marketo.com/education/marketo-certification/marketo-certified-expert/preparation/But there are only a few pre...

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Certification Marketo Expert
Re: Munchkin Tracking Across Sub-Domains

by Angus_McCann1 01-17-2020

Our domain is chronicle.com

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5029 0 1
Re: Munchkin Tracking Across Sub-Domains

by Angus_McCann1 01-16-2020

So when we went to launch our instance of Marketo a year ago and were putting the script on different pages, our people internally told us that www.example.com was a subdomain of example.com and therefore, putting on our homepage was essentially equivalent to putting it on a 2LD. Is this not the cas...

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5029 0 4
Tracking Success for Social Media

by Angus_McCann1 01-15-2020

I feel like I know the answer to this already, but want to ask to make sure I'm not missing something obvious.We have a Default Program with a landing page and form to download free content. Right now, to track who is coming form social, we use a hidden form field to capture the utm - depending on t...

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2817 0 1

Champions Lead Management Marketing Marketing: Analytics and Metrics Marketing: Digital Marketing (Social Mobile and more) Marketing: Email Marketing & Brand Marketing Marketing: Lead & Demand Generation Marketing: Marketing Operations (MOPS) & Data
Munchkin Tracking Across Sub-Domains

by Angus_McCann1 01-14-2020

We have a main website, www.ABC.com. and various sub-domains - careers.ABC.com, store.ABC.com, data.ABC.com, etc.We have the tracking script on each individual subdomain, but we were told that there are limitations to the script.Namely, let's say I'm known to Marketo, and I get an email directing me...

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Marketing: Analytics and Metrics Marketing: Digital Marketing (Social Mobile and more) Marketing: Marketing Operations (MOPS) & Data Reports & Analytics Web Personalization
Re: Velocity Scripting Accessing all custom objects in a single event

by Angus_McCann1 01-10-2020

What I was thinking of doing was just having the schedule tab only allow someone to go through the smart campaign (SL: Trigger-Added to CO | Flow: Send Email) once every 0.5hr, so if someone purchased 3 items at once / had three custom objects added at 12:00pm, they would only get 1 email with a scr...

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3190 0 1
Velocity Scripting Accessing all custom objects in a single event

by Angus_McCann1 01-08-2020

In our instance in Marketo, we store purchased items inside of Custom Objects.For some of the objects (we call Webinar Entitlements) we sent out a "Here is how to access your webinar" email that uses velocity scripting to pull the information from inside the Custom Object and populate it into the em...

Discussions

3250 0 3

Email Marketing Integrations Marketing Marketing: Email Marketing & Brand Marketing Marketing: Lessons Learned (Practitioners and CMOs) Marketing: Marketing Operations (MOPS) & Data Products Solutions
Re: Engagement Program Training

by Angus_McCann1 10-24-2019

Yes and no. I went to a Marketo Roadshow and there was one woman who gave a presentation on engagement programs that was honestly fantastic - definitely recommend going to the Marketo Roadshows if you are able. (Pretty sure I remember it being free, too). The way she was talking about them made me r...

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1163 0 0
Re: Engagement Scoring Decay

by Angus_McCann1 09-11-2019

So doing a maximum of 100 really limits the number of activities we can capture and kind of depreciates the value of higher-value actions - we already have a minimum of 11 activities and plan . (Opening an email ,Clicking an Email, Downloading Free Content, Registering for Webinar, Attending a Webin...

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4619 0 0
Re: Engagement Scoring Decay

by Angus_McCann1 08-16-2019

Sorry I misspoke before - since our marketing users are already tracking success in their programs based on the activities we want to capture, the scoring campaigns are going to be based on that.Score Increasing programs will look like this:SL:Program Status was changed to SuccessFLOW:Change Score +...

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