Level 5
Joined the community 03-05-2021
Level 5
Netherlands
Marketing Technology Consultant
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The clear use-case for me is to target those who are not yet opt-ed in for email communication. This is a perfect way to reach your audience in another form when not allowed to ema...
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For easy visibility on the results of the test, the standard A/B test on date/time in an email blast program is really good. But I agree with the others on everything else!
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I had a similar problem last year and this was the solution. I needed to define the text to be linked and output the linked text (not just the link itself) via Velocity.
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Agreed! Using person and company tokens, and dynamic content for industry or other segmentation personalization is the way to go.
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I think another way to do this would be to: 1. Add a hidden field for "double-opt-in" with the true/false value populated from Marketo. You will need to make sure pre-fill is enabl...
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Just curious, but would your logic still work if you said email is "any" with your specific external URL as the link? How many emails sent during your A/B test will include links t...
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It looks like you have a lot of the answers you were looking for, but I have another question that might seem obvious. Can someone subscribe to more than one newsletter? Or only on...
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This also works well in combination with a Revenue Cycle Model. If you have different stages for your leads (including disqualified or recycled) and allow them to go back through t...
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Does it also work if you simply edit the existing image module? I would imagine you could remove the image token (maybe replace it with a photo in your Design Studio), update the l...
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HiSagorika, This also depends on what you mean for "ramp up". You can find an overview of the basic options for A/B testing with Marketo landing pages on the Marketo Docs, or some ...
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