Monica_Koran

Description Collegis Education is marketing and technology education solutions company that offers industry-leading services for colleges and universities of every size in every sector. Using a proactive and data-driven approach, Collegis Education empowers institutions to make a broader impact by providing insights that help grow enrollments, improve student outcomes and optimize expenses. With several decades of experience working within the higher education industry, the team at Collegis Education was founded within the walls of a college and expanded to help change more lives through education. Currently, the infrastructures established by Collegis Education support more than 40,000 students nationwide. For more information about Collegis Education, please visit www.CollegisEducation.com.   The   Marketing   Automation Specialist   is a mission critical role at Collegis Education. This   position is responsible for utilizing marketing automation platforms to help   Collegis Education’s clients achieve and surpass business goals. The   Marketing Automation Specialist will be responsible for campaign mapping,   planning, execution and measurement of marketing automation/lead generation/nurturing   programs. Additionally, this role will work closely with the marketing   automation team to grow the practice.   The Marketing   Automation Specialist will work with internal and external stakeholders to   map out customer/student journeys and personas across a variety of higher   education clients. The output of aforementioned responsibilities will be the   cornerstone of the marketing automation campaigns for Collegis Education   clients.   Primary   Responsibilities, Essential Functions and Preferred Requirements: Function as a subject matter expert for   Marketing Automation programs across specific partners.  Manage the production and execution of lead   generation (prospective students) and email nurture campaigns. Produce a high volume of automated campaign   assets (emails, landing pages, forms etc.) across Marketing Automation   platforms such as Marketo, Salesforce Marketing Cloud, Pardot, Slate, Active   Campaign, Drip, Mailchimp and other relevant platforms. Enhance Marketing Automation programs through   A/B testing and campaign reporting insights. Audience segmentation and analysis. Collaborate across the organization with digital   strategists, analysts and marketers. Facilitate the integration of third party tools   and software with Marketing Automation platforms. Support the Marketing Automation team by   assisting with ad hoc requests from partners. Keep up to date and educate others on Marketing   Automation best practices. Partner with cross-channel strategists to make   multi-channel campaign recommendations (i. e. inbound forms, social media   marketing, PPC, etc.). Deep understanding of KPIs, trends, etc. Use insights to make data-backed recommendations. Requirements Minimum of 1-3 years in Marketing Automation implementation   and execution of strategy  Experience and proficiency with relevant Marketing   Automation platforms; specifically Marketo.  Experience in implementation, integration, campaign   creation and campaign management. Proficiency with Salesforce.com, Microsoft (Word,   Excel, PPT, Sharepoint, etc.) products including Visio and Excel Pivot Tables. Can test and analyze workflow, content, lead   scoring and tactics for improvement. Keeps the lead flow highway efficiently moving   between the MA and CRM platforms. Familiarity with Google or Adobe Analytics  Education, Certifications and Licensures:  Bachelor’s degree required (majors in English, business,   creative writing, journalism, information systems, marketing or   communications are preferred)   Collegis Education is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation. ... View more

I have a campaign in which I am pulling in data values from a SFDC custom object that should render the event date and time the subject is scheduled for.  However, I only want data values for a certain registrations.  For example if subject registers for a camp session and then registers for an orientation session, I only want to append the orientation session details.  However, because both events are listed in the same custom object, it is appending camp sessions as well.  Any ideas on how I can include only "orientation" sessions in my script? ... View more

We have a Marketo instance in which we originally built a custom api sync to pass data into Marketo 6yrs ago.  Our client has decided to transition to salesforce in in the next couple months.  A majority of our data will be passed via the SFDC/Marketo Sync.  However, we do still need to retrieve some data from our orginal CRM.     Can we connect SFDC and a CRM to Marketo?   Are there any recommendations to on what we can match on? (ex. email address, custom ID, salesforce ID etc.) ... View more

Good morning! I have a current ask to send the "last web page visited" of a lead in a weekly list to our sales team.  I have created a custom field for this URL to live, but I am a bit lost as to what I do from here. I am guessing that I would have to use the CDV flow step to append the URL, but would I need to add in a program token,"my token", with an email script? And if so what would the velocity script be that I would add in.  Any help would be great! ... View more

We are a college and have a bit of a complex situation where we have a students record in SFDC that is synced over to MKTO and we want to email the students parents.  Oh yeah and we want this to be a triggered campaign just to add a layer of complexity   We have the parent's information (email etc.) located on a custom object within the students SFDC record. What I can't figure out is how to pull in the parent's email address for delivery. For example: Campaign #1 Student registers for orientation: MKTO: Trigger's an email to student based off of he/she being added to a SFDC custom object AND Campaign #2 Student registers for orientation MKTO: (DESIRED ACTION) Trigger an email off to the parents email address that lives on a custom object within the Students SFDC record. Do you know if I might have to build the parent email campaign in SFDC? and send the email from there? ... View more

Hello- We have been manually sending emails out of Marketo for quite some time for past 9 months via List Loads (we did this while SFDC was being built) We synced the two systems about a week ago to begin testing and none of the data within MKTO synced over to SFDC. I am fine with this and I understand that I would have to create a campaign to push all of these leads into SFDC if I wanted to do that. My questions is we are ready to do a massive database load into our new SFDC database, will this data: a) automatically sync over to MKTO? b) create duplicates or sync up with the leads already in MKTO based on email address Thanks for any insight on this! Monica ... View more

Good morning- I have a Salesforce instance that is already connected to Marketo. We have new fields that we have created in Salesforce and I was under the impression that if the SF admin grants me visibility to these fields that they would automatically be created in Marketo and mapped. 1. I see the new fields in Marketo, but the data is not syncing - Anyone know why? Do I have to submit a support ticket to map these fields? (seems silly to have to do that for every new field that is created as your business grows) 2. I see in the Field Management section of my Marketo instance that there are quite a few 100+ fields in the "unmapped" folder - is this what is causing the issue? Thanks for any guidance! Monica ... View more

I want to know if we can prevent a Marketo pop-up form on our website from popping up if lead is already in our database? ... View more