My company is new to Marketo and we're setting up our channels, forms, etc. When someone downloads a piece of content, I want to know if they came via email, social media, organic web, etc. Does it make more sense to have each one as its own Marketo program and related SFDC campaign? Like Whitepaper 2020 - Social; Whitepaper 2020 - Email; etc. Or to use the campaign member status to show how they responded? Like "Responded - Social" "Responded - Email" Responded - Organic" etc?
I think in either case we will use UTM parameters to tell us how they got there so the question is really more about do we add them to SFDC in separate campaigns or with separate statuses?
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