Tyron_Pretorius

This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger. Explanation A lot of people incorrectly assume that the “Person is Pushed to Marketo” trigger will fire when a lead syncs from your...

Since people now live in Slack, the out-of-the-box email alerts sent by Marketo are outdated and notifications need to be sent to Slack for the most timely follow up from Sales and Marketing teams. In this post I will walk through the Marketo Slack integration where webhooks from Marketo are sent to...

Anyone who has used Marketo’s inbuilt lead nurture programs knows how limiting they can be when it comes to customizing when emails can be sent and under what conditions. In this blog post I will show you how to customize your lead nurturing to allow you to gain full control over when emails are sen...

Have you ever tried to set up a Marketo Google Sheets Integration but have been frustrated by the need to use a 3rd party middleman like Zapier? Well, today I am going to show you a very cool and easy way that you can send Marketo data directly to a Google Sheet using a webhook and all in under 15 m...

Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities we have in Marketo and add these scores together over a certain time period to gauge a person’s level of intent. This b...

Scoring leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to score the values a person has for different demographic and firmographic fields to yield a single output score that you can use for your marketing qualification mechani...

Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog post will show you how to translate customer profiles into corresponding Marketo fields and build smart campaigns that ass...