This blog post aims to demystify the “Person is Pushed to Marketo” trigger and clear up what it is, why you might want to use it, and show you how to use this trigger.
Explanat...
Since people now live in Slack, the out-of-the-box email alerts sent by Marketo are outdated and notifications need to be sent to Slack for the most timely follow up from Sales and...
Anyone who has used Marketo’s inbuilt lead nurture programs knows how limiting they can be when it comes to customizing when emails can be sent and under what conditions. In this b...
@SanfordWhitemanthere is the option to JSON encode the webhook payload in the settings to handle characters in Notes/Comments fields that require encoding, I am not sure what the e...
Have you ever tried to set up a Marketo Google Sheets Integration but have been frustrated by the need to use a 3rd party middleman like Zapier? Well, today I am going to show you ...
@michellechopinI think you might be able to ask you CSM for more custom activities if neededMy company were one of the early testers of custom activities so I do not think we have ...
Tracking the activity of your leads is vital so that you know when they are ready to talk to your sales team. This blog post will show you how we can score the different activities...
Scoring leads is a fundamental part of building a marketing qualification mechanism in Marketo. This blog post will show you how to score the values a person has for different demo...
Defining your ideal customer profile is the first step when it comes to building a marketing qualification or sales handoff mechanism. Once you have this model defined this blog po...