Thanks, @Tori_M_Forte for sharing! For the question regarding,     additionally, is it possible to approach total score like a weighted factor analysis (wfa) model? i.e. you want to give behaviour score 60% weight in the total score, and demographic only 40%? can you do some sort of formula action?   Just wanted to mention that though the weight isn’t directly feasible (via standard functionality) - we can implement the same using a Webhook to calculate based on the weights. This way, you could call a webhook, which can calculate the score based on the weights. However, this works only for integer values (no decimals) Looking for more thoughts! ... View more

Exactly! Thanks for clarifying it in a more lucid way. ... View more

Thanks for pointing that out! Seems that’s a bit unclear way to mention it, I guess. What I mean is that these updates seem to overlap with emerging Data Privacy steps with CCPA and more. Hope this makes more sense now! ... View more

As mentioned in Marketo Product Release Jan 2020 , the following is a clear direction to support seem to overlap with data privacy steps as well. LinkedIn Lead Gen Forms Additional Field Mapping : Capture as much data as possible about a lead from LinkedIn Lead Gen Forms to create more relevant experiences for both sales and marketing touchpoints. Pull in hidden fields, consent fields, and the test leads field into Marketo Engage. ITP 2.1+ Munchkin Update : Due to changes to the cookie policy for Safari, Munchkin's ability to track users across sessions on the same domain will be limited by ITP to either 1 or 7 days based on the browser and browser version used by the visitor. To account for this, we are implementing a new web service to allow Munchkin cookies to be set with a Set-Cookie header via HTTP response. More information about how to implement this new service can be found here . Here’s a list of some websites, trying to achieve CCPA compliance -  https://caprivacy.github.io/caprivacy/ ... View more

In addition to Vladislav Vagner comment, also, if you are using Marketo form to promote an event program, just need to create a smart list within the program or in Database with the Filled Out with using the Web Page constraint if form used on Marketo LP Image 1 or use Referrer constraints if form placed on Non - Marketo LP. This will provide you with the total number of leads those filled out desired form.    Image 1 Image 2   To subscribe to this report, just need to tab on the People tab of the same smart list and click on the list action and click on the New Smart List Subscription (Image 3) - Put desired name & email address in the dialogue box (Image 4) and click the create button on the same and you get the reports in your mailbox as per the frequency set up.   Image 3 Image 4 ... View more

Saptarshi Konar‌ -  Marketo stamps the system dates and time as per the timezone which is set up in the admin. ... View more

Hi Nitesh Kumar‌ - As mentioned in the question, I would support looking at the statistical significance of each, and all tests. This could have some bias but you would still be better informed. For example, this tool can help you calculate the p-value for tests. Hope this helps! ... View more

Diana DeMallie‌ - Both are fine to use. Also, seems that the attachment is incorrect. ... View more

Ignace Kervyn de Meerendré‌ -  Stream cadence can be defined on the stream itself - you do not need to set a smart campaign separately. However, you can create a smart campaign to trigger entry into the engagement program. To push the leads towards other streams, just use transition rules within the streams. You would want to define the audience to consider specific stream members to qualify for the push.  But if someone fills out form from the gated contend programe 2, how I don't send him the last email from the gated contend program 3 ???  If you don’t want to send emails in stream 3, if a user fills out a form in stream 2 - you can just remove/pause them from the program. Refer to https://www.youtube.com/watch?v=9JejHs8i0ww it will help you to explore more on Engagement Programs. ... View more

Abhishek Chandra‌ -  There is no inbuilt provision in Marketo to push Email Performance Report to SFDC. Marketo syncs lead data to SFDC. The data we see in email performance report is a performance of emails, rather than of leads. If we need to push lead’s data, we would need the data recorded on the lead. ... View more

In addition to GDPR, and upcoming CCPA, we also have NewYork Privacy Legislation complia nce queued up. Another example of this modern-day reality in terms of compliance. Interestingly, this one revolves around the following - Fiduciary Duty Consumer Rights Transparency Enforcement ... View more