Hi Christine, What you've created makes sense for just about every business case I can imagine. These demographic scores you've got built aren't time-sensitive triggers, so a batch...
This idea is similar to a few existing ideas (both worth voting for and ) but I've got a few twists.I have to manually update my Visio map of my nurtures, the logic that sends lea...
Happy Friday Marketo-ers.My marketing team is new to Marketo, and new to nurturing. We're building out numerous nurtures - welcome nurtures, thought leadership nurtures, product nu...
Hi Kezia, Just a thought, but does the time in the second 'forwarded' email have to match the first email? I used to use this forward tactic - with great success - several years ag...
Great stuff! Marketo should really have this type of knowledge tested on the certification exam. I've had a previous role where I walked into a legacy instance and had to learn the...
A little background: not all of our leads/contacts in Salesforce exist in our Marketo database. Sales rep are using MSI both in Outlook and Salesforce to send Marketo emails. Do MS...
Thanks Josh. I was thinking our product marketing team (the producers of the templates being sent through Outlook) wanted to tie these to a campaign - but they don't! Now I know
I haven't yet used the Outlook plug-in and wanted to know if the emails sent through Outlook (and tracked via the plug-in) can be attributed to a program? I didn't think so, but wo...
Nice article Jeff. Question about your process: do you allow your field marketers to upload lists (with the template) or is that something just the MA team will do?