David_Gaible

Christina Zuniga​, totally agree that RCE could be an entire series in itself. My vote for one of the first topic - and I understand this is definitely not a beginner topic - is when to use, and how to implement, multiple models. For example, we're working through the differences between an initial ...

Great content Jessica! I ran an A/B testing training class for the marketers on my team today, and took some great examples from this article.

Nice article! The difference between list membership and program membership is super-useful. All of my program templates include a 'zDev' folder where marketers can go and create assets that may or may not be used in the actual program. A common asset found in these folders are smart lists that mark...

Great call. That's the route we're ending up taking.

Very helpful! We're building out our first engagement programs, and I would have made all the nurture emails available to sales had I had read this.

Great stuff! Marketo should really have this type of knowledge tested on the certification exam. I've had a previous role where I walked into a legacy instance and had to learn these lessons the hard way. Nice article Josh.

Nice article Jeff. Question about your process: do you allow your field marketers to upload lists (with the template) or is that something just the MA team will do?

Excellent post and system that works incredibly well for our team. Thanks Edward.