Nicholas_Hajdin

On this note, I would recommend running a Decay program that captures all inactive users and then pushes them through a re-activation program to try and re-engage your audience, while also directing to a preference center. This will allow for a final opportunity to "win back" your audience before co...

Hi Liz,I have a similar campaign setup where we are tracking downloads from a 3rd party affiliate site. We are promoting an app download via email. We have a number of progressions statuses to track engagement:01 - Member (Email is Delivered)02 - Engagement (Clicked Email)03 - Multiple Engagements (...

Hi Kushal,I agree with Macarena, a first step is to tokenize your lead scoring model at the folder level, ensuring your tokens will cascade down to all campaigns and programs. You can watch Marketo University's Webinar on Scoring Leads and Using Lead Tokens. Below is a screenshot example.You also sh...

Hi Thomas,What is the timeframe set between the wait flow and next send flow? Marketo will suspend email addresses that are marked as invalid, but not until after 24 hours. You can learn more about Marketo's bounce classification here:Hard and Soft Bounces in Email - Marketo Docs - Product Documenta...

Hi Courtney, I did not mean to suggest that you "learn and are done". I completely agree that as with anything in the digital world, a new skill requires investment and continual development. I'm specifically interested in learning more about data science and AI. I am inexperienced in Python and und...

Thank you, Gerard. I should have clarified that I meant beyond HTML/CSS as most of us Marketo users have at least foundational experience. I too need to up my Javascript game and plan to dedicate time to strengthening my skills. I plan to grow my career in digital marketing but am becoming more inte...

H Kata,Marketo University and Marketo-FU playlists on YouTube are a great start if you are looking for video content.Also be sure to check out the other resources available on Marketo's documentation. Welcome to Marketo Docs - Marketo Docs - Product Docs Marketo Certified Expert Exam PreparationWelc...

Reactivation campaigns are a great way to keep your database clean. In your example, I really love the use of personalization to remind the inactive user why they should remain an (engaged) customer.Cute puppies definitely grab attention, but it's important to remember these subscribers have likely ...