Nicholas_Hajdin

To build off Sanford's comment, I recommend reviewing the following resources:http://developers.marketo.com/rest-api/ Integration – Marketo LaunchPoint

Hi Keith,Thanks for the reply. I like the idea of an "!Entry Point" strategy. Having all entries tied to a parent campaign for troubleshooting will certainly be a time saver. I completely agree with having a solid folder structure and naming conventions. We find this helps with making reporting data...

Hi Danielle,If you click the Download Report button, it will be a static link containing the smart list data at the time the subscription was sent. If you want real-time data, click the smart list URL in the report email and then export the list.

It depends on what you consider "success". For data cleanup and getting rid of inactive subscribers, we've had success. There is the strong possibility that you will lose significant volume - but these are people who are not engaging and should be suppressed anyway. As long as you value quality lead...

Thanks for sharing, Kristy. I completely agree that establishing governance and having early-on conversations is imperative to a successful implementation. I'm on the agency side and we make sure to pass over client pre-work to get the conversations started early in the process to create alignment w...

For engagement programs, I typically use a "01 - Add to Stream" smart campaign that is triggered by whatever activity constitutes inclusion, and a "02 - Pause Stream" smart campaign when I want the cadence paused. This is useful for nurture programs with a set cadence where you do not need to track ...

I am using a default program with a smart campaign to send the emails. You should be able to run a smart campaign "Remove from Stream" that changes the EP cadence to paused if they are added to the suppression list you create.

When syncing data from Marketo to SFDC, it is important to control what data is synced, when data is synced, and how data is synced. Tips and considerations to increase sync speed:Hide any unnecessary fields from the Salesforce integration user: Marketing doesn’t need all the fields that are availab...