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Last updated date: September 29, 2023 Learn how to optimize your inherited Marketo Engage instance for peak efficiency as we delve into the critical strategies and refinements required for success. Below are three actionable ways to optimize program build, governance, and overall marketing operation...
Good examples of how to scale and maximize efforts
Thanks for building such a comprehensive resource guide Meghana!
Great advice! To quote Thomas Edison "I have not failed. I've just found 10,000 ways that won't work." In Marketo...that might translate to I've found 100 ways to do the same thing.
Good points. Definitely need to pull in the right people, specifically Sales, when you are looking into a tool that impacts both Sales & Marketing. Also appreciate your definition of MarTech cost-benefit “Will this automate away work and scale up things we need?”.
Appreciate the checklist!
Good insights. Curious to learn more about how you measured success. What types of reports did you build?
Great to see a detailed customer use case. Thanks!
Very detailed and great information. Thanks for sharing, Jeff!