Level 7 - Champion Alumni
Joined the community 02-12-2015
Level 7 - Champion Alumni
Cleveland, OH
Digital Technology Manager
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When implementing a new instance, what are some common pitfalls new users should be aware of? What retrospective advice do you have for marketers implementing a new instance?
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2731
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I am using a default program with a smart campaign to send the emails. You should be able to run a smart campaign "Remove from Stream" that changes the EP cadence to paused if they...
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When syncing data from Marketo to SFDC, it is important to control what data is synced, when data is synced, and how data is synced. Tips and considerations to increase sync speed:...
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On this note, I would recommend running a Decay program that captures all inactive users and then pushes them through a re-activation program to try and re-engage your audience, wh...
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Hi Liz,I have a similar campaign setup where we are tracking downloads from a 3rd party affiliate site. We are promoting an app download via email. We have a number of progressions...
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Hi Kushal,I agree with Macarena, a first step is to tokenize your lead scoring model at the folder level, ensuring your tokens will cascade down to all campaigns and programs. You ...
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Hi Thomas,What is the timeframe set between the wait flow and next send flow? Marketo will suspend email addresses that are marked as invalid, but not until after 24 hours. You can...
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Hi Courtney, I did not mean to suggest that you "learn and are done". I completely agree that as with anything in the digital world, a new skill requires investment and continual d...
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Thank you, Gerard. I should have clarified that I meant beyond HTML/CSS as most of us Marketo users have at least foundational experience. I too need to up my Javascript game and p...
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What programming languages have helped accelerate your career in digital marketing? If you were to recommend investing time into learning one new language in 2018, what would it be...
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