Melanie_Chapman

Melanie_Chapman
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Date Last Visited
‎07-14-2020 05:33 PM
Level 3
Joined the community 06-11-2013
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Chicago, IL, United States
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  • Re: How do you make your email deliverability unstoppable?
    by Melanie_Chapman name dot 07-28-2017

    Even though it's a pain in the heinie, we keep up with OOO auto-replies to mark dead emails invalid. We also check the database once a common week for common spam traps and use a breakup email reactivation campaign.

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    Discussions
    3179 2 0
  • Re: Old School Marketing Tactics?
    by Melanie_Chapman name dot 06-29-2017

    We have product streams as well and have found success combining those more old-school streams with slower streams based on level of activity. We have great engagement with our product-specific streams, so this approach allows us to preserve that while being more responsive to where leads are in the...

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    Discussions
    1702 2 0
  • Re: Can you keep employees out of results / analytics?
    by Melanie_Chapman name dot 07-02-2015

    Scott, you can use the User Roles to customize what parts of Marketo users have access to, including limiting who has access to Analytics: Managing User Roles and Permissions - Marketo Docs - Product Docs

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    Discussions
    1609 0 1
  • Re: Multiple channels, one landing page/call-to-action... Multiple pro...
    by Melanie_Chapman name dot 07-02-2015

    Yes, we use separate programs to manage leads that come in from different channels, even if they're pointing to the same content asset.You could use referrer parameters (explained in this product doc) to help keep track of which leads came from which channel.

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    Discussions
    2152 1 0
  • Re: Recommendations for a Drop and Drag Email Design Tool?
    by Melanie_Chapman name dot 06-02-2015

    A third vote for trying Knak. Very easy to set up and use. We've tried to go the freelancer route for templates in the past, and it ended up being expensive and a major headache--lots of lost time trying to educate the freelancer on Marketo and squashing bugs.

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    Discussions
    3030 2 0
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Public Statistics
Date Registered ‎11-06-2013 02:39 PM
Date Last Visited ‎07-14-2020 05:33 PM
Total Messages Posted 25
Likes Received 15
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