Regarding Marketo automatically changing the program status: I understand that we do have to define e.g. a success status and a trigger campaign to set this status. But what about a simple Email Blast program? In Marketo, it is set up the following way: 10 Clicked 10 Opened 10 Sent 20 Converted (Success) 30 Unsubscribe In our smart smart canpaign, we said: 1. Send Email 2. Change Program Status to "Email Blast -> Sent" We thought once the email has been sent out and the leads are program members, that Marketo would automatically update the program statuses to "Open" or "Clicked", just like the reporting tracks opens and clicks. Is there anything wrong in our setup or do we also need different trigger campaigns for each status change, like: Opened email is XY -> Change Program Status to "Email Blast ->Opened" Clicked email is XY -> Change Program Status to "Email Blast ->Clicked" This is something I unfortunately did not fully understand yet. Many thanks in advance for any helpful explanation. -Mareike ... View more