Melanie_Chapman

Even though it's a pain in the heinie, we keep up with OOO auto-replies to mark dead emails invalid. We also check the database once a common week for common spam traps and use a breakup email reactivation campaign.

We have product streams as well and have found success combining those more old-school streams with slower streams based on level of activity. We have great engagement with our product-specific streams, so this approach allows us to preserve that while being more responsive to where leads are in the...

Implementing RTP and moving to multi-touch attribution.

Going out to an overpriced dinner and buying overpriced candies: nah.Ordering in sushi and watching NBA with my husband: yes.

We send holiday gifts to our customers, but the purpose is purely showing our gratitude. Because of the timing of our sales cycle, we don't run any holiday-specific campaigns to prospects. We have blogged about HR Halloween costumes and HR holiday beverages, though!

My grandma makes a delicious Thanksgiving dinner. Now that I split holidays between my family and my husband's family, I make sure there's always some of my grandma there by making her sweet potato recipe. It's a hit with his family too! The secret is a little bit of orange juice.

1. The Defender (ISFJ)2. Pretty accurate, especially the explanation of ISFJs being introverted but being skilled at making social connections. I've never identified with extroverts or introverts, but this balance makes sense to me!3. I need to learn to become more comfortable with taking credit.

Scott, you can use the User Roles to customize what parts of Marketo users have access to, including limiting who has access to Analytics: Managing User Roles and Permissions - Marketo Docs - Product Docs

I'm a big fan of daisy chaining campaigns together with the "Request Campaign" action. This has allowed me to isolate the parts of our campaigns that happen over and over (like alerting the salesfolk to interesting activity) and call them up whenever I need them, versus recreating those actions over...

Yes, we use separate programs to manage leads that come in from different channels, even if they're pointing to the same content asset.You could use referrer parameters (explained in this product doc) to help keep track of which leads came from which channel.