Brian_Law_MKTO

Native De-Dupe Behavior for Form Submissions

by Brian_Law_MKTO 07-31-2016

Here is additional information about native de-dupe behavior for form submissions to supplement the great article John Mattos wrote about "The Unintended Consequences of Duplicates in Marketo."During form submissions if the record isn’t cookied and their email address is in Marketo multiple times, M...

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Re: Syncing a Previously Hidden SFDC Field - Part II (Lookup Field)

by Brian_Law_MKTO 07-31-2016

Hi Greg, yes I totally agree you should create a second marketing friendly field to contain the actual value of the lookup field. Great recommendation.

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Syncing a Previously Hidden SFDC Field - Part II (Lookup Field)

by Brian_Law_MKTO 07-30-2016

Here are the steps for syncing a lookup field on the SFDC Lead Object.Step 1. Make the lookup field visible on the SFDC Marketo ProfileStep 2. If the lookup field is referencing a SFDC Custom Object, make sure the SFDC Custom Object is visible to the SFDC Marketo profile by setting the object permis...

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Re: Channel / Program Status Best Practices - Part 2

by Brian_Law_MKTO 07-04-2016

To change the channel of an existing program you will need to remove all members of the program, change the channel and then re-add members with the correct program/channel status. You will need to manually reset the program success date for each record. Since records will have a new membership date...

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Re: SFDC Email Opt-Out Field Deep Dive

by Brian_Law_MKTO 06-25-2016

Marketo will not automatically remove those who have opted out from a smart list. You will need to add the filter Unsubscribed = False to remove those who have opted-out from your Smart List. Please note that Marketo will not send a promotional/non-operational email to a record which has Unsubscribe...

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Re: Special Salesforce Fields/Tokens in Marketo Deep Dive

by Brian_Law_MKTO 06-10-2016

Hi, I haven't tried it in the advanced wait step but it will probably work. Remember the advanced wait step with a token needs to be in a triggered campaign, not batch.

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Re: Program Success Date Best Practices

by Brian_Law_MKTO 06-10-2016

Greg's answer is correct.

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SFDC Special Fields - Email Bounced Date and Reason

by Brian_Law_MKTO 05-11-2016

During an integration with SFDC there are some fields from SFDC which will automatically appear in Marketo which aren't part of the SFDC object visibility rules. (Check out this article for a list of fields). Two of the fields (Email Bounced Date and Email Bounced Reason) which will sync into Market...

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Re: Landing Page Report Tricks

by Brian_Law_MKTO 05-09-2016

Hi David, The stats in your screen shot are total views and form submissions, they are not unique views and form submissions. The total in your smart list is unique form submissions.

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Landing Page Report Tricks

by Brian_Law_MKTO 05-02-2016

The landing page performance report in the analytics area of Marketo is helpful for reporting on the following information:Marketo landing page nameTotal ViewsConversionsConversion rateNew namesFirst/Last ActivityExampleSome of the things the report doesn't include are Page URL, Template, Editing Mo...

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