Marketo Employee
Joined the community 26-09-2018
Marketo Employee
Seattle
Senior Business Consultant
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Hi Jeff!Good question. Your first idea is correct -- Bizible would not create a BAT for that touchpoint from 4 years ago in this scenario, it would instead look for the earliest to...
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I was recently asked for some examples of what to use Marketo Measure's Touchpoint Suppression functionality for so below are the most common I see across Marketo Measure users. Ke...
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**Under Construction due to the launch of the NEW Marketo Measure Discover Boards** Documentation for Marketo Measure Discover Dashboard already exists on the Experience League --...
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Webinars can be a tricky tracking setup with Marketo Measure (fka Bizible) because usually there will be Touchpoints from what Marketo Measure would consider “online” channels and ...
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If you’re reporting at the top of the funnel (reports using Buyer Touchpoints) you might notice a value of “PostLC” in the Touchpoint Position field/column. If you’re curious what ...
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Do you use a web chat platform? If you do, you should know the ins and outs of how Marketo Measure (fka Bizible) tracks them. It really comes down to if you are using a chat platfo...
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Marketo Measure (fka Bizible) has a collection of fields on the Buyer Touchpoint & Buyer Attribution Touchpoint (BAT) Objects that can be populated in different ways depending on w...
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Segmentation is a powerful way to enhance your reporting in the Discover Dashboard so it’s crucial to set this up with your organization’s reporting goals in mind. First, let’s qu...
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Auto-tagging is a term we are all somewhat familiar with, but Marketo Measure has its own auto-tagging functionality that is crucial for granular ROI reporting. I see Marketo Measu...
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Let’s talk about reporting cost to Marketo Measure (fka Bizible)! There are 4 ways to do this so it’s important to understand which method will be best for each type of cost you’d ...
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