Kate_Colbert

Marketo Measure's (fka Bizible) solution for Microsoft Dynamics comes with stock reports that you can use; however, they need a bit of customizing to get the most value out of them. To brush up on the available reports, please review this article. Tip #1: In general, you’ll want to take each stock ...

I was recently asked for some examples of what to use Marketo Measure's Touchpoint Suppression functionality for so below are the most common I see across Marketo Measure users. Keep in mind though that Suppression is your tool to “clean up” your Marketo Measure data so you might have scenarios that...

**Under Construction due to the launch of the NEW Marketo Measure Discover Boards** Documentation for Marketo Measure Discover Dashboard already exists on the Experience League -- check that out too! -- but this week I wanted to share a quick Discover cheat sheet for the filters on the Overview boar...

Webinars can be a tricky tracking setup with Marketo Measure (fka Bizible) because usually there will be Touchpoints from what Marketo Measure would consider “online” channels and also from “offline" channels. To break that down further…For webinars, there typically will be a JavaScript Touchpoint f...

If you’re reporting at the top of the funnel (reports using Buyer Touchpoints) you might notice a value of “PostLC” in the Touchpoint Position field/column. If you’re curious what this is, this post is for you! First, let’s make sure we’re aligned on the Touchpoint Position field. Put simply, this M...

Do you use a web chat platform? If you do, you should know the ins and outs of how Marketo Measure (fka Bizible) tracks them. It really comes down to if you are using a chat platform that Marketo Measure has an integration with or not, so let’s dig in from there! If you are using a chat platform tha...

Marketo Measure (fka Bizible) has a collection of fields on the Buyer Touchpoint & Buyer Attribution Touchpoint (BAT) Objects that can be populated in different ways depending on where the Touchpoint is coming from (think Marketo Measure JavaScript or maybe CRM Campaign). This is super valuable to y...

Segmentation is a powerful way to enhance your reporting in the Discover Dashboard so it’s crucial to set this up with your organization’s reporting goals in mind. First, let’s quickly define Segmentation in Marketo Measure's world. Segmentation allows you to create different data categories to the...